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In recent years, with more and more influential animation products, extension of animation industry also continues to expand, more and more animation derivative products appeared in people’s life, extending from the animation products of books, audio and video, film and television, network, mobile phone animation animation, animation games to clothing, toys, food, daily necessities decoration, many industries such as derivative products, has formed a complete industrial chain.The animation industry in Chinese although there have been considerable development, around the animation industry bases such as bamboo shoots after a spring rain like emerge, and the government pay special attention to and support the development of animation and creative industries, has provided the good development environment to the animation business. But speaking of the present development situation, China animation products, South Korea and Japan still exist certain differences, products in the international market share and visibility remains to be further improved. In the domestic animation, although production has increased year by year, but most of the work is still in the "copy" or "copy" stage, in the design and development of the above animation derivative products is stopped. In the development of domestic animation path, derivative product design and development has become the key to success, whether an animation can have long "vitality".The development of animation and derivative products, enable us to follow the trend of the times, make up for the insufficiency China animation products, the formation of two common development, common powerful. At the same time, cartoon derivative product design will give China design industry to provide a new opportunity and challenge, is good economic growth point of creative industry.The aim of this study is to cause the attention of practitioners "cartoon derivative product design and development" at the same time puts forward the design method is feasible to animation derivatives, and to practice, in order to promote the development of domestic animation, to contribute to the development of domestic animation.
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