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Le A Hotel construction project feasibility study

Author: FengWei
Tutor: WangZuo
School: Southwest Petroleum University
Course: Business Administration
Keywords: Hotel Construction project Feasibility Financial evaluation
Type: Master's thesis
Year: 2013
Downloads: 58
Quote: 0
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With the rapid development of China’s hotel industry, tourism, especially the Asia-Europe Expo and the Central Work Conference’s helding in Xinjiang province, China’s provinces have given more assisstance to economic development to Xinjiang provice. And therefore the hotel economy and tourism of Xinjiangis become ushered in the peak construction, tourism development prospects are very impressive. Under this backgound, the total number of hotel rooms in2016is expected to5,000,000units, and as currently, there are1700star hotels are under construction. Now the hotel management services and functions are given much attention, however, there is inadequate attention in investment behavior and strategic management, thus, it has affected the efficiency of investment in large hotels, and Mainstream of China’s hotel industry has becomed so-called real estate development industry and been replaced by international hotel management company brand. The local high-end hotel brands has increasingly been marginalized Faced such many hotel investment projects, how to ensure the success of these projects and the economic benefits for investors and customer satisfaction is increasingly an urgent subject. And it requires an effective feasibility study as guarantee. Through a analysis on strategic layout of hotel industry in local tourism in Xinjiang province, the writer does a study to the overall direction of A Hotel and explores the reasons of the rapid development of the hotel industry and its prospects. First of all, he introduces the background and significance of the hotel investment and describes the current situation of domestic and foreign investment. Secondly, he launched a feasibility study on A Hotel on the basis of market research of regional hotel In Fukang county. He does much investigation and analysis on the aspects:the regional development planning where A Hotel belongs to, the supplying and demanding of the market, the tructure and distribution of the market, and the future trends of this competitive market. Thirdly, he uses SWOT Method to analyze the hotel’s strengths, weaknesses, opportunities and challenges. This paper, which throuth analysis on ivestment environment, product positioning and market positioning, development of competition of the market, market demands, regional development planning, social analysis, and the risks, demonstrates the feasibility and investment future profits of A Hotel. This paper provids a reference guide to similar projects for investment analysis, and gives help and support for the actual operation of related project of A Hotel.

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