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Mobile channel conflict management and coordination

Author: LiuYun
Tutor: AiXingZheng
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Marketing Channel Channel Conflict Channel Design
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 92
Quote: 0
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Abstract


After the telecom reorganization, the communications industry "three-legged full" pattern of the formation of an increasingly competitive market, while a large number of channel conflict there is a big shadow to ring the communication development of enterprises. Thus, strengthening communication channel conflict management and control of business become increasingly more important. Mobile communication business marketing channel is a series of structurally complex combination of economic organization, their businesses and mobile communications at all levels, together constitute a huge social marketing system. Under this system among the various types of economic organizations, since the goals, tasks, and the interests pursued by the differences in the value chain in the mobile communications industry in a different position, its objectives, tasks and actions inevitably contradict each other. When the channel members of the plan proposed by the mobile enterprise, mission, objectives, terms of trade in emerging economies such differences will inevitably lead to conflicts arise.As a microcosm of communication enterprises of D Mobile Corp., telecommunications companies have with other mobile marketing channels similar characteristics. In this paper, the pattern of competition in mobile communications from the D Mobile Corp., the status quo of mobile channels, mobile channel conflict analysis D Mobile Corp. characteristics, causes, using theoretical analysis and empirical research method of combining the systems analysis and summing up the characteristics of D Mobile Corp. channel conflict on the basis of right D Mobile Corp. channel conflict status quo, development trend and causes of channel conflict have done a more in-depth analysis, and from a strategic height, made dealing with channel conflict D Mobile Corp. methods and strategies, targeted summarized suitable channels of communication industry solution to the conflict

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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