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Research on Pricing Strategy of Used Products in the Third Party Recycled System Based on Reverse Supply Chain

Author: LiAng
Tutor: CaiShuXun
School: Northeastern University
Course: Management Science and Engineering
Keywords: reverse supply chain the third party game theory pricing decisions
CLC: F713.2
Type: Master's thesis
Year: 2009
Downloads: 57
Quote: 0
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Abstract


With the speeding up renovation of the products and the increasing people’s living standard, it generates a variety of used products. The environmental organizations attached more and more importance on the situation and wanted to find the way about how to solve this problem. Under such circumstances, the development of reverse supply chain management is having been developed. The first step of reducing the product cost in reverse supply chain is collecting the used products to remanufacturing, and it will affect the companies to get the profit. So it evaluates the recycled action yes or no by pricing the used products in reverse supply chain. This paper proposing the two third parties are collecting the different quality used products with the limit of minimal recycled quantity in the reverse supply chain, and research on the used products of pricing as below.This paper summarized the current situation on recycled used products in reverse supply chains. Through three aspects are reviewed, which are recycled mode, the strategy of pricing, and how to distribute the profit in reverse supply chain. It is well base for the solution and analysis of following up.The pricing decisions are the two third parts make pricing of the two different quality used products with the limit of minimal recycled quantity. By a series of assumptions based on the current situation in reverse supply chains, establish the pricing models in non-cooperative game and cooperative game between manufacturing and the third party. The paper compared the efficiency of the two methods and analyzed the effecting of the manufacturing’s the recycled pricing with the limit of minimal by analyzing data. And these are to encourage cooperation and properly profit distribution between the two parties, maximizing member profits and ensuring high benefits in this system. Finally, a summary of the full text is brought, which sums up the conclusions and contribution of this paper, points out the inadequacy, and further research directions.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Goods acquisition
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