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The Transformation from Artistic Creation to Business Value in Luxury-DNA Alchemy

Author: ChenLin
Tutor: ZhuXiZuo
School: Dalian University of Technology
Course: Fine Arts
Keywords: artistic creation luxury business value of luxury products transformation
CLC: J04
Type: Master's thesis
Year: 2010
Downloads: 24
Quote: 0
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Abstract


In the entire process of their establishment and development, the common experience ofmany luxury brands indicates that artistic creation has never been indispensable. Theproduction of a luxury brand whenever become grown to mature, even dominant in the market,has never been ignored of the power of artistic creation in three major elements-artist,artwork, designing process. In the context, the main purpose of this paper focuses on themechanism and condition of transformation related to artistic creation and the new luxuryFirstly, this paper begins classifying these existing theories of artistic creation and luxury ina historical perspective of the commercial value of luxury properties and role that a variety offactors of artistic creation plays. These factors enlarge the intrinsic business value through the"luxurize". Next, in a comprehensive analysis as an example of many luxury brands, luxuryproducts have been done in the entire process of artistic creation including artistic depict,artistic observation and artistic expression. Finally, the mechanism of subjective integrationand natural merge has been found in that art "creates" luxury and luxury "artrizes".Simultaneously, the transformation of artistic creation merges the innate brand DNA "hinge"and outside DNA induction.

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CLC: > Art > Theory of art > Artistic creation methods
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