Dissertation > Excellent graduate degree dissertation topics show

The Study of Customer Perceived Value of Luxury and its Impacts on Repurchase Intention

Author: YangJinPeng
Tutor: LiZhiBin
School: Zhejiang University of Technology
Course: Business management
Keywords: Luxury Perceived value Luxury perceived value Repurchase intention
CLC: F723
Type: Master's thesis
Year: 2012
Downloads: 10
Quote: 0
Read: Download Dissertation


With the quick development of China’s economy, there is a growing demand for luxuries.In2010, China had surpassed Japan as the second largest consumer of luxury goods withmany luxury brands entering the market of China. However, extravagances are alwaysassociated with adverse words, such as flaunting wealth and corruption. They are becomingdemonized. This thesis made a research on the luxury from the angle of perceived value. Bymaking pains-taking investigation, the nature of luxury was fully presented.First, this paper summarized the scholars’ research on luxuries, perceived valueand luxury perceived value.On that base, research assumptions were put forward andthe questionnaire was devised. Then, various statistical methods were used to analyzethe recovery of210valid questionnaires. Finally, research hypotheses were confirmedoneby one.The results revealed seven perceived value factors, which were named as qualityvalue, price value, social value, unique value, flaunting value, self-presentation, andvalue preservation. Then,the thesis discussed the relation between perceived value fa-ctors and demographic variable. After that,cluster analysis was used to divide samplesinto five groups based on the seven factors. In addition, there were significant differ-ences between demographic variable and clustering groups.This paper also discusses the relation between perceived value of luxury and repurchase intention,and discusses the relation including two (service and advertisment).The results show that perceived value of luxury will have a significant impact on therepurchase intention,and regulation of two moderators is not obvious.But the advertise-ment has a significant impact on the repuchase intention.At last, the result of data analysis was interpreted and marketing suggestions wereprovided in the paper.

Related Dissertations

  1. Luxury Consumption of Urban Middle Classes,C913.33
  2. Employer brand loyalty for knowledge workers Empirical Study,F272.92
  3. An Empirical Study of Green Food Repurchase Intension and It’s Factors,F203;F224
  4. Ancient extravagance frugal consumer research ideas and Its Modern Value,F092.2
  5. The Research of Carbon Emissions Trading System Based on Low,C913.3
  6. Railway passenger station restaurants brand assets to purchase Intention travelers,F532;F224
  7. Cheap hotels in customer perceived value , satisfaction and loyalty Relations,F274
  8. Propulsion System Research of Luxury Cruise Ship,U664.3
  9. Research at Marketing Strategies of Chinese Luxury Goods Based on Consumer Psychology,F713.55
  10. Comparative Analysis of Consumer Motivations on Luxury Goods Between Post 80s of China and the West,F416.8
  11. A Study on Fashion Design of Luxury Brands in the New Luxury Time,TS941.2
  12. Study on the Measurement of Multi-Agent’s Perceived Value of Academic Exchanges through Academic-Papers Network Publication,G311
  13. The Research on the Relationship between Rural Residents’ CPV of New Rural Cooperative Medical Treatment and Their Purchase Intention,R197.1
  14. Current Space Perception postmodern consumption value,F014.5
  15. Research on Motivation of Luxury Brand Consumption in China,F713.55
  16. Chinese market, luxury consumer motivation research,F713.5
  17. Research on Medical Service Management Based on Customer Perceived Value,R197.3
  18. Ducati Brand Strategy in the Chinese Market,F426.4
  19. The Study on the Relationship among the Incentive Plan of Credit Card Points, Different Perceived Value of Customers, Plans Loyalty and Brand Loyalty,F224
  20. A Research on the Effect of Scene Factors to CPV,F224
  21. Research on the Impact of Notebook PC Brand Experience on Customer Satifaction,F426.671;F224

CLC: > Economic > Trade and Economic > China's domestic trade and economic > Market
© 2012 www.DissertationTopic.Net  Mobile