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The New Symbol Character and Meaning of Modern Commercial Art

Author: DuHaiYuan
Tutor: SunQing
School: Dalian University of Technology
Course: Art of Design
Keywords: creative economy symbol comsuption commercial art art industry symbolize
CLC: J114
Type: Master's thesis
Year: 2009
Downloads: 1
Quote: 0
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Along with the time is going, the society is improving all the time. The consumptivesociety bring us a bench of convenient ambience, the shopping street, high way, multiple shop,etc. Among these changing consumption and living ambience, the commercial art plays animplant role, then the new characters of the commercial art come up. If the normalcommercial is rational commercial, then the commercial art is humanistic commercial.Essentially, our article is used to analyze relationship between modern art and business, andtry to find the perfect method to connect them together base on their comparability anddiversity, and try to figure out how the two items are affected under the post-modernconsumptive culture and what are the factors that need to be concerned seriously. Base onthese relationships, to do research on the current status and foreground of the commercial artunder the creative economic ambience, analyze the by product of the commercial art, brandname, art industry, art market, ultimately, according to these result to estimate thedevelopment tendency, that is the signalization and holographizationThe article is divided by5segments:The first chapter is about the relationship between art and commerce under the traditionaland modern background, these two items combine together by the affecting of the marketeconomy, and be a part of the creative industry.The second chapter is about the art is complanation, and more in the life under theconsumptive culture of the post-modern society, and the consumptive conception isaestheticization and personalization, and along with the character of symbol consumption.The third chapter is about the factors that affect the commercial art, there are bench of them,but under the current information economy and internet age, there are some new factors aredifferent from the traditional ones. For instance, the change of the consuming group, newconsuming method, the networking virtual life, the application of the new media. Thesefactors play implant roles to the development of the commercial art, and this chapter talksabout these more important factors. The fourth chapter is going to introduce the development of the commercial art under thecreative economy, and talks about how to make the brand serve the economy, and how todevelop the art market use the economic operation method, and have the artists and artisticproduct go further, and talks about the interactivity between art and economy.The fifth chapter introduces the commercial art face to the signalization problem evenunder the symbol consumption. Artist and the artistic products all have the symbolic character,and the art which is signalized have the probability of commercialization. These kind ofsymbols have both character of art symbol and commercial symbol, as soon as it is applied toholographic, it will bring un-estimated value.

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