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Research on the Web Sites of Chinese Local Newspaper Group

Author: LiuMengJie
Tutor: SongJianWu
School: China University of Political Science
Course: Journalism
Keywords: Newspaper Group Website Virtual community Profit model
CLC: G210.7
Type: Master's thesis
Year: 2010
Downloads: 222
Quote: 1
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Abstract


From October 20, 1995 , \profit model, the overall development stalled. Newspaper Newspaper digitization exploration site is an important position , how to make good use of this position , the media should seriously consider and actively explore the issue. In addition to this introduction and conclusion , is divided into four parts. The first part describes the development of our local newspaper group website 's overall profile , including its nature and market positioning , CTR , and with other local portals competitive situation and other aspects. The second part discusses the local newspaper group website content products and services to Qingdao News as a case study , from the website layout design , the composition of dissemination of content , services, project development and other aspects of the spread of such websites summarized advantages and illness lies. The third part discusses the local newspaper group website profit model , objective analysis of its survival , and were studied by its advertising business and various other mode of operation , drawing on domestic business sites and profit model of Western newspaper website proposed based on a site as a platform to build virtual spaces newspaper Group website new profit model point of view , and the feasibility of this model in depth. Wherein the second and third part is the research focus .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Journalism > Journalism automation, network
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