Dissertation > Excellent graduate degree dissertation topics show

The Technology and Application of Website Optimization Based on Web Log Mining

Author: ShiZhenHua
Tutor: ZhangJun
School: Wuhan University of Technology
Course: Management Science and Engineering
Keywords: Web log mining Website Optimization Association rules Path analysis
CLC: TP393.092
Type: Master's thesis
Year: 2010
Downloads: 240
Quote: 1
Read: Download Dissertation

Abstract


In recent years, network technology rapid development, the rapid progress of science and technology, as well as the increasing standard of living, more and more people like to go to one Web site and search for things of interest, the network has become an important way people communicate a. Website as a new information platform, has been more and more companies, businesses and even individual attention. Corporate website according to the function can be roughly divided into corporate image display, the promotion of the company's products, the type of information dissemination and digital commerce. No matter what type of site, the ultimate goal is to attract customers to access, thereby enhancing the company's image, to promote the product transaction. The structural design of the corporate website page, and other factors will directly affect the viewer the impression of the site as a whole and even the entire enterprise. Therefore, the company's Web site is running at the same time, but also according to the user's access habits and access requirements in a timely manner to optimize. Found users potential access rules, it is particularly important in the website optimization work. Therefore, the Web log mining technology came into being. Web log mining is a very important area of ??research in Web mining and research directions, analysis and discovery of the laws in the Web log record to tap the potential use of the Web user rules and patterns, website structure optimization recommendations to the site managers and guidance, the findings in the site structure adjustment and page content optimization, to improve the design of the site, improve the interest of the visitor's browser. Web log mining applications has been quite extensive, but the actual situation of different Web data, you want to use a variety of research and analytical methods. Beijing Shinetech Science and Technology Development Co., Ltd. is a software companies engaged in outsourcing services for foreign customers, the company website is a very important advocacy, communication, communication platform. This article is used in the site optimization of the Beijing Shinetech Science and Technology Development Co., Ltd. Chongqing Branch Web-based mining knowledge to analyze research. This article describes the basic concepts of Web data mining, classification, and gives the basic principles of the Web log mining, methods, pointed out that the use of the Web log mining and looking forward to a good development prospects. Also introduced the theories and methods of website optimization. Web log mining, data pre-processing and statistical analysis methods and algorithm of association rules, and proposed new algorithm based on association rule mining path analysis, and then apply it to guide the actual Web log mining, build a simple website access information management platform, using the discovered knowledge to optimize the structure and content of the site, thus improving the overall performance of the website. Finally, this work and summarized to discuss the future research directions in the future.

Related Dissertations

  1. Study on Comprehensive Evaluation System of Cut Chrysanthemum and Genetic Analysis of Main Characters,S682.11
  2. Based on data mining research tax audit case selection,F812.42
  3. The Application of Association Rules Algorithm in Higher Vocational Colleges’ Endorsement of Impoverished Students,G717
  4. Mining User Traversal Sequential Patterns Based on User Traversal Interest from Web Log,TP311.13
  5. Data Mining of Application in the School Management and Training Students,TP311.13
  6. Researeh on Data Mining Technology for Teahing Assessment in Technique College,TP311.13
  7. Research Offingerprint of Communication Behavior,TP311.13
  8. Research of Dynamic Association Rules,TP311.13
  9. An Intrusion Detection System for High-Speed Networks,TP393.08
  10. Supercomputer based on log analysis method of forecasting errors,TP338
  11. Regional Land Use Change and Ecosystem Dynamics of service value,F301
  12. Data mining in the student evaluation system application,TP311.13
  13. Privacy -oriented association rule mining research,TP311.13
  14. Users trading behavior analysis and demonstrate - in modern barter industry in the application,TP311.13
  15. Figure based on association rules and emotional tendencies sort of sentence,TP391.1
  16. Intrusion detection based on data mining technology research,TP393.08
  17. Bijie City , Guizhou Province Rural Poverty Research,F323.8
  18. Association rules algorithm and its pharmacy system in the intelligent application of,TP311.13
  19. Based on Data Warehouse Management System NCMS,TP311.13
  20. Research on Risk Monitoring of Subway Foundation Pit Construction Based on Association Rules,U231.3
  21. The Research on Medication Laws of Arthralgia Syndrome in Medicalcase Prescription Based on Clustering Analysis and Association Rules,R255.6

CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer applications > Computer network > General issues > The application of computer network > Web browser
© 2012 www.DissertationTopic.Net  Mobile