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Research on Chinese Typography Based on Screen

Author: JinZuo
Tutor: GuoXiaoZuo
School: Beijing Institute of Clothing Technology
Course: Art of Design
Keywords: Screen Chinese fonts Font design
CLC: J292.13
Type: Master's thesis
Year: 2013
Downloads: 71
Quote: 0
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With the rapid development of Internet information technology and digital technology,Media undergoing revolutionary changes. Screen gradually become a mainstreaminformation media. Screen popularity changing people original paper as the main way to getinformation to read. In recent years, the popularity of smart phones has spawned this trendspread rate. So that we enter into the mobile Internet era. In addition to traditional books,newspapers, computers, tablet computer, smart phones gradually become the mainstreamway of reading.The text is to convey the basic elements of information, Changes directly affect theway of reading the text of the presentation. Manifestations of the screen made new demandsto the Chinese font. Screen special performance brings many possible to Chinese fontdesign. How to show on the screen clear Chinese fonts. And combine the characteristics ofthe screen so that there are no obstacles to read Chinese characters. This requires thatdesigners not only need to have a solid typeface design capabilities, but also to understandthe development of screen technology. Combined with people’s visual psychology and thefeature of screen display to show appropriate Chinese screen fonts.As a graphic designer, the creators and disseminators of information culture. Shouldpromote the research of screen fonts design. Display screen fonts involves many technicaltheory and psychology of visual. Therefore, the article describes the impact of the media onthe evolution of Chinese characters. Which leads to as an important carrier of the screenshowing the characters have begun to make new demands on Chinese fonts; Summarizedthe development in today’s screen and screen font display technology. Understand thesimilarities and differences of the text on the screen and in the paper; By analyzing thevisual psychology of text display. It provides psychological guidance for our fonts design;Draw English screen font design methods, to provide solutions for Chinese character screenfont design.

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