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Performance Research Across the Medium of Fashion Photography

Author: LuShuo
Tutor: JiaRongLin
School: Beijing Institute of Clothing Technology
Course: Art of Design
Keywords: Fashion photography cross-media Brand communication
CLC: J405
Type: Master's thesis
Year: 2013
Downloads: 41
Quote: 0
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With the development of information technology, the traditional media and new mediasymbiosis, changes in the form of media presents a three-dimensional composite, multiple cross-border combinations. Fashion photography as an important form of the brand spread, spreadacross the media environment, from the form language, information organization, content, form,production and dissemination of technology, profound changes have taken place in various ways.Across the media dissemination environment, constitute the platform of information servicesystem, under the media fusion to achieve a variety of media cooperation platform, make allkinds of medium complementary and mutual benefit, promote each other. Fashion photographyunder the cross media communication connotation is also in constant evolution, and presents thedevelopment of under different media value. Fashion photography multidimensional angles inthe brand marketing communication, enhance the relevance of brand communication, brand isthe main form of communication with the audience, and thus become an important supportnetwork era of brand communication. Fashion photography crossover form form the cross mediabrand new fashion photography art language, multidimensional, interaction, such as equipment,media breakthrough new style given the important role to the development of photography,indicate the direction of extension of fashion photography.This article is based on fashion photography in cross media communication situation, theperformance of the research, analyzes the background, present situation and the development offashion photography, from fashion photography visual performance across media image thinkingand expression methods of photography, fashion photography in the propagation effects ofdifferent media. Analysis at the same time how to fashion photography in the cross media brandcommunication and dissemination of information more effectively integrate image, finallythrough the combination of theory and practice across the media cultural thinking fashionphotography, explore fashion photography under the background of globalization crossoverconcept and image of the design method of innovation.

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