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Mongolia Text in Graphic Advertisement Design

Author: BaoLuEr
Tutor: ALunNa
School: Inner Mongolia Normal
Course: Art of Design
Keywords: Packaging advertisement Mongolian character logos Expand innovation Graphic text
CLC: J524
Type: Master's thesis
Year: 2013
Downloads: 3
Quote: 0
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Abstract

Advertising is an important logo of merchandise in the marketeconomy era.People built up the products、open up new markets、createmore profit by advertising.Packaging design as a kind of advertisement, is the closest way ofgoods and customers.To compare with the media advertisement,Theadvertisement audience has the greatly strengthened selectivity andelusion to the media advertisement.It can deep into every consumer’sfamily life. The effect of “Packaging” advertisement propaganda islasting.The aim of packaging and advertising is to attract consumers’recognition and acceptance.So,we must understand the mentalitycharacteristic and the shopping characteristic,work out a series of campabove consumer.A nation’s culture is the precious traditionalcrystallization of its history, reflecting its ideology and intelligence.Language and writing have become the symbol of the local andethnic cultures and identities.The beneficial result of advertising is doing much better than what youwould imagine if use their own nationality written language.Mongolian is having long historical culture tradition.It’s languagehas over thousands years of history.Just about anyone in China knowsit.There are four written languages of ethnic minorities on theRMB,except Chinese character.The front is the general character ofMongolia.Creating packaging designs of Mongolian character logos can be notonly the perfect solution to convey the rich nationality traditional cultureand reflect the features of the age,but also to show extension of graphicdesign and notably characterized by diversity.Designers need the culturalawareness and hard work, pay much attention to the brand construction, and take full advantage of the nationality’s open policy.The governmentshould put more efforts on protecting the language of the Mongolian.The main purpose of the application of Mongolian character logos in“Packaging” advertisement is passing on the traditional culture and basedon the protection of ethnic minority languages.It is in keeping with thethrust of history.The thesis is orchestrated in three chapters.Mongolian developed a unique traditional culture due to the long-termnomadic life.Mongolian character logos is a medium of culture in thehistory.So,graphic design in advertising is a groundbreaking work.Studyon the culture of Mongolia、Mongolian character logos、the classicaldecoration、a form of an artistic expression and Combine together withmodern design,to find the ethnic design concept and improve the designof advertisement culture in Minority Regions.Mongolian character logos carriers for culture and knowledgefeature on advertisements,is rich in content.Forming a distinctiveadvertising design in the ethnic minority areas, we should study theMongolia ethnic history and culture well.The simple manifestation ofnational culture basically is its language itself.While inheriting the essence of the traditional culture,advertisingdesign is glimmering with the achievements of the standards ofworld-class.what belongs to the national, belongs to the world.

Mongolia Text in Graphic Advertisement Design

Abstract

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