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The Synaesthesia of Visual Communication Design

Author: HouTao
Tutor: SunXiangMing
School: Central South University
Course: Art of Design
Keywords: synaesthesia visual Communication design the fivesenses
CLC: J505
Type: Master's thesis
Year: 2012
Downloads: 20
Quote: 0
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A percentage of eighty perceptiveness which recognized the world and make scene of the world is acquired through visual perception of things. So the visual is act a crucial role in the way of the perception. Human perceptive the world not only through one organic, but through various sensory collaborate with each other to product the phenomenon of interactive. The synaesthesia phenomenon is triggered by the integration of human organic and the brain cognitive impression which joined by the imaging and emotion.This article analysis the basic way of synaesthesia generated, integrating the synaesthesia phenomenon of psychology, philosophy, literature and other fields. The synaesthesia is divided into three levels step by step:the superficial level "perception-move", the middle level "perception-mix", and the highest level "perception-hearted". There is a trend of design for the feelings in the visual design. The synaesthesia depends on the audience’s subjective aesthetic and the designer’s objective performance. The visual design work display the inward emotions through the high-level abstracted visual elements, so the synaesthesia in the visual design have the aim to designer and audience and the characteristics of mixing the emotion to the environment.The other part of the article integrated the visual organic and the other organic interactive phenomenon, and divided the synaesthesia performs into three parts:visual-touch synaesthesia, visual-audio synaesthesia, and visual-taste synaesthesia. And then the article expatiates on the form of the three parts, exploring a new visual design medium and expanding the field of the study.

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