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Role for Government in the Network of Public Opinion

Author: FanHongMei
Tutor: WangYinHong
School: Ocean University of China
Course: Public Administration
Keywords: the network of public opinion the role of Government negativeimpact public opinion supervision
CLC: D630
Type: Master's thesis
Year: 2013
Downloads: 4
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With the rapid development of IT and media technology, today, people access the information that includes the country’s political, economic, legal, cultural, people’s livelihood, public services and other aspects of society and has undergone fundamental changes. Under the influence of various social events or topics, people use the internet, mobile phones and other intelligent terminals, to take the internet as platform, used to send the personal side of a particular social events, people’s livelihood issues to internet, shared with other users, and discussions, expressing their personal views and comments, form focus. In Networks, internet users showed a particular focus on a certain network of influence and tendentious opinions or expressions of the form a network of public opinion, the network of public opinion, on the one hand, the party and the Government can keep abreast of net willing hearts, think of which, feeling of well-being, help in decision-making, the public authorities accept the world, in favor of administrative law-enforcement people; on the other hand, due to the anonymity of the Internet, interactivity, arbitrary and infinite nature of personal remarks, many websites, forums, blogs, Internet forum for venting negative emotions. Coupled with a lot of self-management of network media are not in place, network public opinion, which has often mud and sand be carried along, some irrational invective and attacks against the Government, or even deliberately spreading false information or rumors to create chaos, which would adversely affect the normal social order, led to public opinion supervision facing new challenges.Among the rapid development of media technology in network public opinion, increasingly profound impact on the social life at the same time, the Government did not understand the situation in a timely manner, as traditional media like network media, described as "a mouthpiece of the party and the Government", is a tool for Government services, think the network public opinion fully in control, did not intervene in a timely manner, spread and cause a negative public opinion increasingly widespread, affecting more and more widely, to the credibility of the Government, administrative ability caused incalculable trauma, resulting in very passive in the work of the Government at a later time, policy was not to highlight the complex of social contradictions, the masses do not understand do not trust. When the Government began to realize that network when public opinion the importance, because the network media and the media, are new to the subject, no mature coping styles can look, often self-defeating, binge led to all kinds of public opinion. Under the background of new era of networks, how to play a good role, ensuring network the correct direction of public opinion, enhance its effectiveness, inhibits its devastating, become important issues and challenges before the Government, this is based on real research, mainly has following several aspects:In the Chapter I, the introduction focus on background, meaning, ideas, methods of conducting research. In the chapter II, analyze the Government role in the dissemination of network public opinion. In the chapter III proposed Government response network in the era of new media strategies and implementation measures of public opinion; the chapter4, according to network public opinion and the role of Government misconduct in the spread formation, discussing the Government role in the dissemination of public opinion strategies; the chapter5summary and prospects of this article.Academic network of public opinion research has been involved in all areas of network management, and on the outcome of the study to keep the relative number of advantages, but for now, for study on the role of Government is not yet fully network public opinion, the Government not only plays a guiding role in the network, but also is the most important role that the Government undertakes the interests protection of netizen’s, the purification task of the network public opinion environment, the supervision to the platform of the network public opinion, the collection research of the network public opinion, the train of the dissemination talents of network public opinion. This article through research, suggested that the Government should play in the network dissemination of public opinion "to implement a policy, environment, platform management, rights defenders, gathering facilitator, team building" role, how to properly play the role of the Government, the author also puts forward rationalization proposals, such as network public opinion guidance mechanisms, networking forecast early warning mechanism of public opinion, implementation of site access mechanism, promote civilization, such as internet access, network environment, so that the right should play the role of the Government, scientific response network public opinion actively eliminate negative effects, raising the level of Government, promoting the construction of harmonious society and maintaining social stability.

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CLC: > Political, legal > China's political > State administration > State organs and personnel management
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