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Visual communication and \

Author: ZhangYuLei
Tutor: XuXin;ZhangXu
School: Jilin College of the Arts
Course: Art of Design
Keywords: existentialism poetic dwells poetic design visual communication
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 43
Quote: 1
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Design is one of the basic features of human beings .It plays a decisive role to the quality of a person’s life. For many years visual convey design’s practical value has been constantly enlarged in technical innovation. But the research into the spiritual level has been less investigated. It is necessary to reconsider the significance of the visual convey in this multiple defined society. It is not only to convey the information. At the same time, visual communication applies information as a platform to communicate with the others, maybe it exists far superior functions in spiritual interactions. This paper will ponder the essence of visual convey design from philosophy. It will be based on Heidegger’s theory of existentialism to research into the relationship between poetic dwells and visual design.Through the organization of the philosophical conceptions to study and analyze visual communication design’s symbolic morphological characteristics and material characteristics, inducing the concept of poetic design ,thinking its value and its philosophical significance from the theory.

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