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An Analysis on the Media Image of Entrepreneur Shi Yuzhu

Author: XiaoFanSheng
Tutor: ChenLin
School: Suzhou University
Course: Journalism
Keywords: Shi Yuzhu Media image News discourse Narrative strategy
CLC: F279.2
Type: Master's thesis
Year: 2010
Downloads: 144
Quote: 0
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Abstract


The 30-year veteran of the reform and opening up has spawned a generation of entrepreneurs of new China in the new period , the tide of commodity economy to create wealth , to service social activities increasingly aroused concern and economic newspapers and other types of media economic reports the important content . In the media spotlight , entrepreneur presents complex and diverse image in the eyes of the world , the social evaluation also mixed . Paper selected Shi Yuzhu as a typical case study analyzes showing a very different image of two periods the Shi Yuzhu around the media , revealing Shi Yuzhu image media construct and framework behind the ideology and power , and cultural factors . The study found that the media to reproduce the Shi Yuzhu early image of the typical hero narrative framework , and use a variety of techniques of the Shi Yuzhu image was \. Shi Yuzhu media image showing the fit with the macro-environment of dynamic change process , many of the media showed that contrary to the professional ethics of the fanatical and gradually move towards differentiation and rational in this dynamic image reproduction process also revealed the attempt to construct ideology . Due to the factors of ideology and power , socio-cultural , and the use of narrative framework , the media has never been able to achieve an exact reproduction of Shi Yuzhu image . Therefore , regression and three-dimensional observation of the dimension of the stick to peace , as the perspective of journalistic professionalism and again now the media reproduction entrepreneurs image is particularly important .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China
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