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October 2009, China became the United States, Japan, after the world's first automobile production reached 10 million three countries, along with the rapid growth in car sales, car brand 4S stores have authorized sprung up. Since 1998, Beijing's first since the birth of auto 4S shop, 4S shop car brand car sales and service brings a concept developed to protect the automotive consumers, owners should be of interest. But with auto sales and the rapid expansion of the number of 4S stores, constantly exposed many practical problems, such as: poor implementation of brand sales service processes, low quality of sales staff qualifications, team cohesion is poor, staff turnover rate, low customer loyalty , and thus more profitable cycling seriously affected, dealers around poor sales in low price level vicious competition, manufacturers were forced to focus on short-term sales tasks oppression interests. Subject to pressure from various quarters, the current car brand 4S stores in the sales department of memory in a serious heavy \department manager was dragged down all day in the ordinary course of business sales, but did not come up with special effort to consider the construction of the sales team. Car dealer's priority is to cultivate more excellent sales staff, can provide high-quality casting a sales and service team, to create a high-performance team. Ranks first, and then fight, 4S shop car sales services are the key elements of the development team. This article theme is \and implementing the basic method. This article is based automobile brand 4S stores the current status of the sales department, the use of organizational behavior, management, human resources management and other professional knowledge of the theory, the reference study relevant theoretical research, documentation. Author from a car 4S store sales manager perspective, from a practical point of view combat, combined with their own car brand 4S stores in the sales department five years of practical experience and specific background, intended to form a practical method of managing sales teams. Topics include: human-oriented management, recruiting learning ability, high moral character, has a high literacy positive values ??salespeople; institutionalization of management in a reasonable implementation of human management; accurate and effective communication to establish positive, trusting sales team ; with superb leadership to lead the affected staff, from the ideological level of sales personnel clear work objectives, so that employees take the initiative to work. After nearly three years of postgraduate learning content around the practice and exploration research study, the authors believe that if the team building, human management, effective leadership, effective communication in four areas to achieve the ideal state as described above, will be on creating a support high-performance automobile 4S shop sales team has an important role. With core competitiveness has a sales team, you can ensure that the entire team's sales and service capabilities continue to improve sales performance, sales profits and other indicators have a solid guarantee complete.
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