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Design and Implementation of Television Commercials Broadcast Monitoring System Based on Digital Signal

Author: HuLiang
Tutor: ZhangJin; LiuXuChong
School: Hunan University
Course: Software Engineering
Keywords: television advertising advertising broadcast monitoring system television advertising broadcast monitoring system imageacquisition advertising analysis
CLC: TP311.52
Type: Master's thesis
Year: 2013
Downloads: 5
Quote: 0
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In the increasingly fierce competition in the advertising market situation, howto make better use of television advertising of the computer network platform forimage acquisition, advertising analysis, to ensure the accuracy of the advertisingbusiness statistical analysis of data, the correctness of broadcast advertising, toprovide data for business decision-makingbasis, has become a very important partof the operation and management, especially with the TV signal from analog todigital, relying on computer-implemented monitoring broadcast advertising dataanalysis automation as possible. In this thesis, based on digital signal monitoringbroadcast advertising system design and implementation of the title to start work.Firstly on the background of the of monitoring broadcast advertising systemresearch, system focus of the study and made work, described the currentdevelopment of similar systems at home and abroad, contrast at home and abroadthe advantages and disadvantages of several similar systems, pointed out that theprospects for the development of this system. Then from the two aspects of thehardware architecture and software details of television commercials broadcastmonitoring system needs analysis, every day thousands of broadcast advertising,reminders arrears, broadcast queries, special handling complex situations toprocessing, data statistics of each period and at the end of the year, the generationof various reports, the price adjustment, part of the costs and benefits of variousindustries advertising demand for television viewing level of analysis. Then I willtalk about the television advertising broadcast monitoring system-specific designand some features and various difficulties encountered in the implementation ofspecific programs, problems and solutions, has accumulated a good experience.About the television advertising broadcast monitoring the overall system test case,a new TV ad broadcast monitoring system compared with the old system, thetraditional way of monitoring broadcast concluded: new television advertisingbroadcast monitoring system in terms of architecture rationality, science,construction costs, security of the system, the efficiency of statistical analysis,query efficiency, scalability, compatibility has significantly improved, even aqualitative leap, greatly improving the work efficiency, promote productivity development, advertising agencies and direct clients provide a more efficient,higher quality ads before and after the broadcast service.

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