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Large State-owned Enterprises Network Crisis Management Research

Author: ZhangZuo
Tutor: ChenShaoHua
School: Huazhong University of Science and Technology
Course: Journalism and Communication
Keywords: crisis management state-owned enterprise public opinion spread risk
CLC: G206
Type: Master's thesis
Year: 2013
Downloads: 33
Quote: 0
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Abstract


Starting from the special properties of large state-owned enterprises, combining thecharacteristics of the new media environment, analysis of the current situation andmanagement needs of large state-owned enterprises public opinion risk summary. Thecharacteristics and requirements of public opinion crisis communication rules and newmedia environment of power grid enterprises. Analysis of the new law of largestate-owned enterprise crisis communication under the new media environment for theimplementation of crisis management and guide the new request. Using the theory, methodof enterprise comprehensive risk management and enterprise crisis management,combined with the status quo of management of large state owned enterprise, based onin-depth analysis of network times emergencies propagation rules, starting from the angleof unified and coordinated, improve the efficiency of the proposed index system, publicopinion warning, and related. According to the theory of crisis management, through theanalysis of public opinion early-warning theory, to construct public opinion crisis earlywarning system of large state-owned enterprises, propose solutions to perfect themanagement mechanism of enterprise management of public opinion. Analysis of largestate-owned enterprises in recent years the public opinion management experience,analysis of the required resources and policy measures, based on the cycle of mining crisiscommunication, for the enterprise management of public opinion put forward measuresand suggestions of feasibility. In the face of large state-owned enterprises in the future ofpublic opinion and public opinion management requirements are analyzed, gives anoutlook for future large state-owned enterprises to strengthen the management of publicopinion, and put forward the focal point.

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