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A Study on G Security Corporation’s Primary Operating Unit Significant Unpredictable Crisis Response Stategies

Author: YiJingHua
Tutor: LiPing
School: University of Electronic Science and Technology
Course:
Keywords: crisis crisis management securities primary operating unit unpredictable
CLC:
Type: Master's thesis
Year: 2013
Downloads: 3
Quote: 0
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Abstract


The14th Party Congress established the goal of economic reform in the market,Chinese entrepreneurs with excellent to stubborn determination to create amazingresults, but with the changes of the external environment, various crises continue toemerge. Crisis management is a major problem for all enterprises in China, especiallywith the securities market active growing attention in front of the securities industry.This article from the most basic unit of a securities institution-business departmentstart by case analysis to study the crisis management of the securities business in thecurrent environment, the healthy development of the securities market as a whole has avery important practical significance.First summarized the basic idea of the main sources of the securities industrycrisis type and crisis management, principles, mainly in the form of the securitiesindustry crisis and crisis grading, the initial formation of the basic principles of crisismanagement in the securities industry, Universal Strategies and common processes,and that the current crisis presents multiple of China’s securities industry, theprofessional focus of characteristics, deal with the media in crisis management is notenough, repair paid insufficient attention to the crisis, securities institutions pay moreattention to business performance, information asymmetry caused lack of awareness ofprevention, lack of crisis event processing means and experience, the lack of long-termcrisis management operation mechanism of consciousness, tend to stay on the file, notdoing enough regular exercise and continuous improvement.Industry primary operating unit should then to Foley spiritual grams and the"golden rule" as a guide in the form of case studies to illustrate how to conduct crisismanagement and strategic design, that is, to solve the problems mentioned above. Theanalysis of the case, including natural disasters "5.12Earthquake" M Sales Departmentcoping strategies, human negligence W Sales Department coping strategies lead to"fire" incidents in D business department and power outages, hacker attacks may leadto H business department of customer complaints and investment security and the Endof the World Forum event deal with the media strategies, through a detailed analysis of the main common features of the securities industry crisis on these cases and strategiesand respond to the essential elements of the securities industry in crisis management(common features source management), that is, to do a good job, continuing to focuson combing and troubleshooting of the crisis situation, you want to establish a crisismanagement plan, crisis management operation should be placed on the exercise, tostrengthen crisis education staff, to establish contact with the news media sectorcommunicate long-term mechanism to communication links with the local policestation and the maintenance of stability do to strengthen the management of the unitinternal data.In the third chapter based on the fourth chapter focuses on the design contingencystrategies that focus on "unpredictable", and further in-depth analysis of the securitiesindustry grassroots operations unit crisis management system of each branch designfocus, including the system of prevention strategies management response system,management and recovery system, including fire emergency treatment strategy, thefloods emergency treatment strategy, earthquake emergency treatment strategy, massemergencies emergency treatment strategy, human destruction and terrorist attacks,emergency treatment strategies and major casualties Emergency treatment strategiessecurities industry may be mainly facing a crisis management strategy, the basicbuilding a strong practical value of securities primary operating unit "unpredictablecrisis contingency plans to complete the original intention of this article.In general, the existing securities industry crisis management as a breakthroughthrough multiple case analysis of the form, summary of the common features ofsuccessful crisis management, and eventually formed the set includes a variety of crisis,there is a strong practical value securities grassroots the basic strategy of the businessunit "unpredictable crisis contingency plans".

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