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Study on the development, problems and Countermeasures China old newspaper

Author: LiuHong
Tutor: LuoMing
School: Sichuan Academy of Social Sciences
Course: Journalism
Keywords: old newspapers An aging population The survival anddevelopment Countermeasure research
CLC: G216.3
Type: Master's thesis
Year: 2013
Downloads: 19
Quote: 0
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Abstract


At the end of20thCentury to early21st Century, there are two majordevelopment about all aspects of social life brought great influence, andcaused great concern to the people. One is the old age population scaleexpanded rapidly, a sharp rise in the elderly population proportion in society,"silver wave" strong coming;2it is due to the invention of advanced scienceand technology, the mass media such as television, radio, newspaper andInternet towards digital, interactive, mobile constantly updated and extended.This paper combine the elderly’s relationship with newspapers, elaborated ourcountry old age of newspapers, the present situation, problems and theircountermeasures.Our country has stepped into aging society in our country, the elderly hasreceived the social various aspects of attention. As to older readers seniorcitizens newspaper as the main audience, but also should seize thisopportunity, for the elderly spiritual and cultural products, promote thenewspaper’s own development, also provides conditions for the ageing of theharmonious society in China.Four chapters in this article, from the logical order, occurrence anddevelopment of the things the longitudinal old newspapers in China wasstudied. In the first chapter is the introduction, the author provides the study ofthe macro background, points out that along with the aging phenomenonbecomes more and more serious, all kinds of aging problem is increasinglysignificant, and the close attention of all parties in society, it is also this paperstudied the main meaning: hope to be able to through the study of oldnewspapers, to offer better service for the elderly, let old people spend the restof a happy life, and to build a harmonious society has a certain guidingsignificance. The second chapter, the author mainly introduces the emergenceand development of the old newspapers in China. Itself from the media, humanneeds, and social choice three places, this paper expounds the reason whysenior citizens newspaper produces in our country, and senior citizensnewspaper was born in China and its characteristics are formed by the simpledescription. For senior citizens newspaper development, the author mainly come from the present situation of today’s our country senior citizensnewspaper, simple senior citizens newspaper and Sichuan province in thenational representative. Is bound to create many problems in the developmentprocess, this is the nature of things. The third chapter of this article is detailedold newspapers in China are pointed out in down facing the predicament ofwhat for so many years development, including the audience, newspapercontent, management pattern, the advertising business, economic support, etc.Then, for the reasons behind these problems are deeply analyzed. On onehand there is a problem is normal, we should face the difficulties, but not toopessimistic on the other hand, see the problems hidden behind the hugedevelopment space, the fourth chapter of this article is to old newspaperdevelopment potential carries on the analysis, pointed out our country seniorcitizens newspaper is also a process of twists and turns ahead. The lastchapter is the countermeasure, namely in view of the above questions, thedetailed development strategy, it is also in this paper, the ultimate purpose andresults.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Professional newspaper
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