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"View the world" magazine research

Author: WangPei
Tutor: DengWei
School: Chongqing Technology and Business University
Course: Communication
Keywords: Integrate Secondary transmission Cover Story Reading forPleasure Marketing model
CLC: G237
Type: Master's thesis
Year: 2013
Downloads: 94
Quote: 0
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Abstract


“Vista Viewing the World” founded in June2005. It is sponsored by Daily NewspaperGo-operation of Ningxia. This Digest Magazine is positioned in broadcastingcomprehensive news. it have draw a great attention to both public and occupation withits minty-fresh style and glamorous design. Not only have pretty appearance but alsohave100%Advertising point growth in7years constantly publish. In just a few years,it has already claimed top the publications of Global Chinese magazine whichrecognized by BPA. Been through several of reform in last7years,“Vista Viewingthe World” went for a “qualitative leap”wither from its position or content.Specifically with a acuity insight to public serving group demand，the “Vista Viewingthe World” always making adjustment processing to its stated objectives： presentingcomprehensive story-lead news Dominated Digest，together gathering favoritearticles on many subjects，the role of provide both recreational and current；Innovative Marketing which mainly focus on Retail to gain both market andreputation.The cover-story scheme of “Vista Viewing the World” also has been studied fromsummarize the characteristics of the cover story, to realize the importance ofcover-story scheme. In addition to the content analysis, but also from the secondarytransmission Perspective summarizes the thematic planning the characteristics of a"cover story". From analyzing the boutique column "See the world" boutique sectionanalysis, including current affairs, culture, pictures, etc., in an attempt on the part ofthe analysis to reflect the "see the world" unique journal quality and stylecharacteristics.Full text will be from the perspective of communication studies, journalism, marketingto analyze “Vista Viewing the World” and combing, to expound its significance onthe development of Chinese periodicals, and through the study of “Vista Viewing theWorld”, looking to the future development of paper media

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing
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