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Research on product packaging effect on B2C e-commerce enterprises in low carbon performance
Author: DanYanYan
Tutor: LiuYaZuo
School: Central South University
Course: Business management
Keywords: e-commerce packaging recycle low-carbonperformance
CLC: F724.6
Type: Master's thesis
Year: 2012
Downloads: 41
Quote: 0
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Abstract
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With the economic development, the e-commerce has become one of the main forms of trade, and the logistics system of continuous improvement, a large number of B2C transactions occupy an important proportion of our total trade. In the low carbon economy environment, B2C e-commerce enterprises with the low carbon performance management, can effectively reduce the enterprise cost, increase profit of enterprises, make the enterprise more competetive. Domestic and foreign experts on low carbon performance evaluation research has achieved comparatively rich research achievements, but the researches mostly focus on energy saving and emission reduction and other fields, the lack of B2C electronic commerce enterprise cost performance of low carbon. In this article the research background, combined with corporate low carbon management integrated model and B2C electronic commerce of enterprise cost management, put forward product packaging for B2C electronic commerce enterprise low carbon performance model and hypothesis.It has also applied the statistic software SPSS to adopt the descriptive analysis,factor analysis,correlative analysis and regression analysis.Finally, the following conclusions have been drawn:Firstly, the cost of packaging enterprises was significant influence low carbon performance; secondly, management system was significant influence the company performance in low carbon; thirdly, the cost of packaging enterprises with low performance of carbon negative; forthly,management system and corporate performance between low carbon present positive correlation.
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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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