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Research on the Development Strategy of Cold Chain Logistics Industry in Mudanjiang City

Author: WangGuangSheng
Tutor: SunChengZhi
School: Jilin University
Course: Agricultural Extension
Keywords: Logistic Cold Chain Logistics Development of the Broadcasting Industry Mudanjiang
CLC: F259.27
Type: Master's thesis
Year: 2013
Downloads: 109
Quote: 0
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Cold Chain Logistics refers to refrigerated or frozen foods in the production,storage and transportation, marketing, to consumption in every aspect of the former isalways in the provision of low-temperature environment in order to ensure foodquality, reduce food consumption in a systematic project. It is with the scientific andtechnological progress, the development of refrigeration technology set up, based onfreezing technology-based, low-temperature refrigeration technology as a means oflogistic processes.Refrigerated cold chain logistics involved in most of our everydaygoods consumer goods, including, eggs, meat and meat products category, aquaticproducts, fruit and vegetable category, milk and cold drinks, medicine etc. In recentyears, as China’s economic development and improvement of living standards,consumption of frozen goods is growing. Closely related goods and cold chainlogistics has developed rapidly, but, overall, still lag behind the development of coldchain logistics needs of the market.According to specialized research and study the global frozen food supply chainmarket, some American experts estimate, China’s supply of food in total150billionU.S. dollars, to2017will reach650billion U.S. dollars, average annual growthrate of17%.In this case, from a macro point of view, we need to establish the cold chainlogistics market in China’s overall marketing strategy.According to the experience ofdeveloped countries, see cold-chain logistics market as a whole marketing strategyhas two main, first, the operation of social policy, and second, business operationsstrategies.Paper through a variety of marketing and logistics and cold chain logistics caseof statistical data analysis system and constitutes the practice of modern cold foodcold chain logistics in particular, the market model and future trends.

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