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The Feasibility Research of GH Cold Chain Logistics Park of Chongqing

Author: ZhangZuo
Tutor: WangShiCai
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Cold chain logistics Feasibility study Economic benefit evaluation Project risk analysis
CLC: F259.2
Type: Master's thesis
Year: 2013
Downloads: 32
Quote: 0
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In the context of the rapid development of China’s agricultural products cold chainlogistics industry, local governments and investors are starting to focus on this emergingindustry of cold chain logistics market to response to the demand of both economical andsocietal development. The construction of cold chain logistics park has played a catalyticrole both in protecting the security of people’s food and optimizing the structure ofpeople’s diet.Require a relatively high investment in cold chain logistics industry, capitalinvestment greater than ordinary logistics park too. Therefore, in the investment andconstruction of cold chain logistics park, the pre-project feasibility study is necessary. Thisdissertation is focus on investment project of Chongqing GH cold chain logistics center,explaining the fundamental facilities and current situation of cold chain industry in Chinaand Chongqing, focus analyzing the current situation of cold chain industry in Chongqingand forecasting the total demand of frozen food products in this area. During the researchprocess, various methods were used, including Grey prediction method, Relevantoperation diagram method, Cash flow analysis method and Risk assessment analysismethod to work out financial assessment, layout designing and transportation solution ofthis project. Lastly, comprehensive assessment of this project were made base on aboveanalysis, which can be a beneficial reference for investors to make the decision.Conclusion: the market positioning of the project is accurate which has a good financialfeasibility of the project.

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