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Strategy Research for the Development of Real Estate in Huainan Binhu New City

Author: JiangSanBao
Tutor: WuChengSong
School: Anhui University
Course: Business Administration
Keywords: binhu new city real estate industry Strategy development
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 51
Quote: 0
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In recent years, in the requirement of people, the real estate industry is under rigid vigorous development, everyone thinks that the real estate industry has a huge profit space, so more and more enterprises get into real estate industry, as the enterprise has drastically increased. But as the house prices soaring, land resource is more and more in short supply, the real estate industry, the contradiction between supply and demand more and more nervous, the country immediately issued a series of measures, the real estate industry into a new pattern. The development of the new town of huainan demonstrating to the construction adjust strategy to adapt to the new situation, to the future a competitive market dominant.This article from the current domestic real estate development began to analysis, from the national policy, economic factor, social factor, this paper describes the current domestic macro market, this paper sums up the characteristics of the development of real estate. Huainan city real estate development and make a brief analysis. The five competitive forces model with potter analysis, current competitors from industry, potential entrants, substitute threat, bargaining power suppliers and buyers bargaining power of angles and the regional market as are the good development of new binhu have potential, with the great value of the space.The article applies the SWOT analysis method, the comprehensive analysis of the construction of the new binhu development strengths, weaknesses, opportunities and challenges, think:new binhu have good location advantage and the policy of the government tilt, and high economic boost the area of iron, but the formidable is, the real estate industry has been the development of huainan city more mature, form the new town is also to construction, more and more into the room of enterprises of huainan market.Through the above analysis, draw the binhu the construction of new towns must be transformed development strategy, and puts forward ideas and Suggestions, think that the primary should from the following several aspects:first adhere to the difference strategy. Different development is in such a fierce competition in winning an important weapon for the atmosphere. Through the design of the creative, pay attention to quality, the marketing the uniqueness of the three aspects of adhere to the difference principle, to maintain a strong competitive power, get further development. Next to the capitalization strategy. The real estate industry the development characteristic of the estate enterprise investment decision in operations there is easy to be broken capital chain of the phenomenon, so in the development of new binhu, take the BT pattern development construction, not only can the transfer of risk, and better the resource allocation optimization and bring more economic benefits. Again, adhere to the informatization strategy. Will be in operation activities of enterprise work through a set of perfect information to optimize system, improve the work efficiency of the enterprise, to avoid the information island of the phenomenon, with the limited manpower and material resources to create more value. Finally, adhere to the brand strategy. Brand including two meanings. One is the real estate enterprise brand, a real estate project is the brand. Real estate enterprise brand is also a kind of enterprise culture, brand has a cohesive force, improve the staff’s working enthusiasm and sense of responsibility. The project can increase the consumer brand loyalty, but the enterprise set up brand thought should stick to the principle of long-term. These strategic improvement measures can also give similar enterprise development project to provide certain reference value.

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