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The Research Problems of the Rural Small Personal Insurance Services in Kunming, Yunnanresearch Problems of the Rural Small Personal Insurance Services Kunming in Yunnan Province

Author: WangYunZuo
Tutor: CaiZhenGui; ZhangXuSheng
School: Central South University of Forestry Science and Technology
Course: Rural and Regional Development
Keywords: rural areas service quality factor analysis
Type: Master's thesis
Year: 2013
Downloads: 15
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This study first introduces in kunming, kunming area small rural personal insurance information on the development of small rural personal insurance at present, including to participate in the promotion of commercial insurance company, insurance company marketing strategy, sales of products and guarantee responsibility, the sales model of insurance company and insurance company’s operation and management. By reviewing the development of the commercial insurance company develop small rural life insurance market in the process of the problems existing in the service analysis, summarizes the existing main problems are:the insurance product is less, a single security responsibility, it is unable to meet the actual needs of the rural population; Commercial insurance company sales staff professional quality and level of further ascension; All the pre-sale, sale and after-sale service speed is not very desirable; No real form a unified service standards and requirements; Sales staff liquidity is bigger increases the difficulty to provide high quality service for the customer.This study designs a questionnaire for empirical research, designed to have20of the rural micro-life insurance service quality measurement scale, the questionnaire200, reclaim effective questionnaire167, through factor analysis extracted five service quality factors, respectively:applicability, efficiency, standardization, professional change and continuity. After using the structural equation model of the service quality factor influence to sort, get the sort results for applicability, efficiency> standard>> persistent specialization.On the basis of empirical research, this paper to the Business insurance company to improve rural micro-life insurance service quality and put forward the guiding suggestions:further improve the applicability of products, expand the scope of protection; strengthen professional construction, improve the sales staff of professional quality and ability; efforts to improve the service efficiency, to create a simple and efficient services to the entire process; standard service contents, establishment of a unified service system; the establishment of persistent service mechanism, ensure that the services of long-term health.

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