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The Research on Brand Strategy of Heilongjiang Blacksoil Group Co.,LTD

Author: DongZuo
Tutor: XuJianZhong
School: Harbin Engineering University
Course: Business Administration
Keywords: Brand Brand strategy Long-term development
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 19
Quote: 0
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Abstract


Heilongjiang Province, as China’s most important agricultural products of origin of thevariety and quality of agricultural products have been highly recognized by the consumermarket. However, the province’s agricultural products business has long been stuck at a lowlevel of extensive operating state, manifested in the market is characterized by large low cost,lack of well-known brands, a direct result of the cold black world of scarce natural resourcesfor training out good agricultural property has been on the market at home and abroadhighlights its value.Based on the theory of brand strategy, the cold black Group Description and cold blackgroup brand development, the first analysis of the Group’s internal environment of the coldblack, including the the cold black Group’s financial resources, technical resources and marketresources; SecondGroup operating advantages of cold black; once again from the two aspectsof the policy environment and market environment of the Group of the external environmentof the cold black; drawn on this basis, the Group’s brand strategy of cold black Finally, in coldblack Groupsoil brand long-term development of safeguards.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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