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Research on Display Model of Outdoor Advertising Media

Author: LiangYing
Tutor: ZuoHuaQing；DuanChunLin；WuLiZhong
School: South China University of Technology
Course: Software Engineering
Keywords: Outdoor advertising media Airport advertising Virtual tour electronic display
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 84
Quote: 0
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Abstract


With the rapid development of internet technology, the form and approach of media also see tremendous changes.This essay, based on The Principle of Communication with paper media as example, analyzes the New Media.In other words, that“Five Features of Media”and“Four Technological Feature”media should have in such internet environment.Besides, it analyzes the status quo of outdoor media, revealing that pictures and words are still its main communicational approach which do not reflect the main feature of The New Media and lag behind the development tendency of media.It points out that the development of outdoor media should not only have the basic features of the New Media, but also need to match the location and environment of the advertisement nearby. In addition, it comes up with the idea of adapting the technology of Virtual Reality Roaming and building new media outdoor displaying platform.Furthermore, this essay, based on meeting the needs of various different stakeholders including the operator, administrator, spokesperson, clients, audience and etc., tries to discuss the possibility to build up a platform which aiming to increase the direct communication among various stakeholders, satisfy the needs to them and achieve online transaction and supervision through four main functional modules, including Outdoor Media Display, Advertising, Advertising Resources Interaction and Instant Advertisement Measurement.In detail, it describes the fabrication process of outdoor media displaying module which is the key module and the one most lagging behind among four main modules. Meanwhile, it provides a reference case for building other three modules which makes the idea of building up new outdoor media more practical.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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