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A Business Plan for WM Mobile Power Pack Co.

Author: WangMeng
Tutor: GuoLin
School: Xiamen University
Course: Business Administration
Keywords: Mobile Power Pack Business Plan Lean Startup
CLC:
Type: Master's thesis
Year: 2014
Downloads: 10
Quote: 0
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Abstract


As the accessories of intelligent terminals, Mobile Power Pack (MPP) is a great market. In the last three years, the MPP in China keeps70%growth each year in average, the market package is nearly10,500million RMB. In the year of2014, the market is anticipated to have60%growth in the market package, it means that the market package will get16,000million RMB. At present, the whole MPP industry is in the rapid development stage, more and more companies and entrepreneurs is going to this market. If you have a technical background and are proficient in cost control, and the most important, you want to start a business of yourself, then you can entry this market, because the capital requirements are low, and the product is closely linked to customers.In this thesis, the writer has a overall analysis for the MPP industry, combined the entrepreneurial management with the Lean Startup, and make his own business plan. Based on questionnaires, the writer define the Product Positioning and Target Audience, and find the proper distribution channel, finally, forming the core competence of company. Through these researches, this is a feasible business plan.

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