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The Growth Strategic of Qingdao Wuhe Communication Technology Co., Ltd.

Author: LiZhen
Tutor: LiZhiGang
School: Ocean University of China
Course: Business Administration
Keywords: system integration wuhe company growth strategy competitive strategy
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 3
Quote: 0
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Abstract


IT system integration industry as a high-tech service industry is a strong momentum of growth industry in the information services industry in recent years. From the hardware product sales as the main in initial to today’s hardware, and the software as a service, the service product, the whole industry is always in development. The small and medium-sized enterprises in this industry have to follow the industry to innovate, to learn, to adapt to the market demand and industry demand.Economic globalization is an irresistible trend of the world today, small and medium-sized enterprises play a more and more important role in ensuring that appropriate growth of the national economy, alleviating employment pressure, optimizing the economic structure, more strategic value to the development of the national economy. In the various sectors of the enterprises are pursuit of their own development, but the development of small and medium enterprises is the need to sort out the problems in its development, targeted to take measures to address the constraints of external and internal enterprise, can make the enterprise itself can be healthy, sustainable development.As the company’s founder, I had experienced the whole process from enterprise created to grow up. Experience is difficulties and obstacles in the development of enterprises. In the initial stages, we will face many problems, such as:less funding, staff is not neat, technical force is relatively weak, the image of the company is not strong enough and many other difficulties. We want to overcome many difficulties, to avoid detours, we research the problems of enterprise growth to find the new road for the development of enterprises.The full text is divided into seven chapters, The first chapter is the introduction to expound the background, significance, research objects, contents and methods. This part is the direction for whole text. The second chapter describes the relevant theory and literatures, deepen cognition and understanding of Enterprise Strategy, lay a theoretical foundation for subsequent analysis. The third chapter analyses the external factors of Qingdao Wuhe Communication Technology Co., ltd based on the analysis of macroeconomic and industry information to definite orientation of company. The fourth chapter analysis internal factors of Qingdao Wuhe Communication Technology Co.,ltd and current situation of company operation and management. The fifth chapter is the growth strategic planning of Qingdao Wuhe Communication Technology Co., ltd, formulate the development strategy of Qingdao Wuhe Communication Technology Co., ltd and the corresponding competition strategy. The sixth chapter is the implementation proposals of the growth strategic for Qingdao Wuhe Communication Technology Co., LTD, formulate the specific implementation measures for the future growth strategic. The seventh chapter is a simple summary to the full text. Through the above chapters, we analyses the growth strategic of Qingdao Wuhe Communication Technology Co., ltd with the theoretical analysis and review of the literature. Our purpose is to enlighten the numerous small and medium-sized science and technology enterprises to face the problem of enterprise growth. Because only the thousands on thousands of enterprises are strong, the Chinese economy can be lasting.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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