Dissertation > Excellent graduate degree dissertation topics show

Research on Industrial Marketing Channel Management

Author: ZhouChaoJie
Tutor: WeiChengLong
School: Henan University
Course: Business Administration
Keywords: Marketing channels Channel management Industrial marketing
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 100
Quote: 0
Read: Download Dissertation

Abstract


Marketing channels——a strategic resource, as a very important part of the marketing, has animportant role in today’s society full of business competition. As more and more companies focusing oncustomer relations, so choosing the marketing channels closer to the customers, optimize marketingchannels and combine meeting customer demand marketing channel model with product,technology-driven marketing channel effectively, to adapt to the needs of future market developments andthe world economy, and having efficient marketing channel management, has became the subject thetheory and business circles have to face.In the modern industrial products’ marketing elements, for the industrial product, the channel is one ofthe most complex, most subtle and difficult to control, is the most potential energy and tension link. Goods,resources, capital, information, services, etc. add value through the flow in the channel, a number ofsuccessful companies let channel construction as their core competitiveness, and let channel as theintangible assets to operations, and have received a significant effect. The article begins with theories ofmanagement from the marketing channels, combined with the characteristics of industrial marketing andmarket advantage to establish a specific analysis,, and analyzes Xuji transformer company’s channelmanagement as the example, stresses that the channel management has played a crucial role for thesmooth development of the Xuji transformer’ marketing activities.In this study, a literature search, qualitative and quantitative research and combining theory andpractice had be used. Divided into six chapters. Chapter one is an introduction. Introduces the researchbackground, significance, domestic and international research status, and describes the research methodsand content of this article. Chapter two introduces the management theory of industrial marketing channels. Include: the concept and the role of marketing channels, composition of industrial marketing channels.Chapter three is the analysis of the current situation of the Xuji transformer’s channel management.Describes the the Xuji transformer company’s marketing channels and current business environment.Chapter four is the design of the the Xuji transformer’s industrial marketing channels. Including the basisfor the design of marketing channels, the basic principles and procedures. Chapter five introduces Xujitransformer company’ management and control of the industrial marketing channels. Include: channeltraining, channels communication and channel conflict control. Chapter six is the conclusion of thisstudy.

Related Dissertations

  1. The Research on Channel Innovation Strategy of Q Aesthetic Hospital,R197.3
  2. Profit Model of IT Distribution Enterprises,F426.6
  3. Research into the Integration of Vegetable Marketing Channels in Qingzhou City,F326.13
  4. Study on Marketing Channel Optimization for Yellow Chicken Products in Fujian Province,F274
  5. Study on the Development Strategy of Wuhan Industry Home Appliance,F426.6
  6. The Channel’s Management of a Company’s Air Operate Products,F274
  7. The Competitive Strategy Research of 3G Time after Reorganization of Ningxia Telecommunications,F626
  8. The Strategy Research of the Optimization of Helm China Marketing Channels,F416.7
  9. Conflict Resolution Based on Set of Marketing Channels,F274
  10. Dongguan mobile data services marketing channels research,F626
  11. ZS mobile marketing channel strategy Planning and Strategy,F626
  12. New competitive landscape Hubei Mobile Marketing Channel Development,F626
  13. Yancheng telecommunications company marketing channels to expand research projects,F626
  14. China's agricultural marketing channels Construction Problems,F323.7
  15. The Research of the Influence Factors on Mraketing Channel Integration,F224
  16. Hunan Chinese Painting Museum marketing strategy optimization studies,J124
  17. Optimization of marketing channels Xiangtan Tobacco Monopoly Bureau,F721
  18. China Unicom HN Province Branch Marketing Channel Performance Evaluation and Promotion,F626
  19. Wuliangye company's marketing channels research,F426.82
  20. Research of Marketing Channel Design for JW Company,F426.8
  21. The Study of the Design of Marketing Channel for New Northwest Shuanghe Pharmaceutical Company,F426.72

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile