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Research on Strategic Positioning of Shanghai MT Trade Company Based on Dynamic MRO Industrial Environment

Author: WanFang
Tutor: XiaoWen
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Environmental Dynamics MRO Industrial Products Shanghai MT TradeCompany Strategic Positioning
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 22
Quote: 0
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Abstract


The progress of science and technology, especially the rapid development ofinternet technology has intensified competition between enterprises. As compared to thepast, complex environmental dynamism has become a market norm, making it difficultto forecast the outlook of markets thereby resulted in the survival of trading enterprisesbecoming increasingly severe. No matter how enterprises manage strategically, strategychanges are normal and strategic positioning are the core. This report will investigatestrategy management in a dynamic enviornment which will be a competitive advantageto various industrial supply traders in an era of change.This report integrated the various strategic management tools to normativelyanalyze “what should be” or “what should not be”. Management tools include; porter’sfive McKinsey model, SWOT matrix, Boston matrix, strategy map, as well as theorientation and reorientation of slaughter theory and the long tail theory of frontier.Both internal and external environment affecting the enterprise strategically and anin-depth study on product elements will be conducted.The entire report consists of six chapters. Chapter1&2use theories and realisticexamples as a foundation to relate environmental dynamism to strategic repositioning oftrading enterpries. Also included in these two chapters are an introduction to researchmethods and framework and a recap of the strategic theories. Chapter3&4analyze thetrading markets of industrial supplies both domestically and that of developed counties,in relation to environmental adaptability of MT Trading Company (Shanghai). Theimportance of strategic positioning and repositioning in an ever changing environmentfor trading enterprises will be discussed. Chapter5focuses on the dynamic analysis ofinternal and external environment for MT Trading Company (Shanghai); fullelaboration on factors influencing strategic positioning of an enterprise; business modelrelated to industry positioning, product repositioning, business layer analysis anddecision program. Chapter6summarize the report, induct the core of researchconclusion, state the limitations in research and finally analyze future research outlook.

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