Dissertation > Excellent graduate degree dissertation topics show

Study on Enterprise Risk Management Based on Olympic Marketing

Author: ZuoPing
Tutor: WangLuYao
School: Wuhan University of Science and Technology
Course: Business management
Keywords: the Olympic Game Olympic Marketing risk management the critical risk FAHP
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 5
Quote: 0
Read: Download Dissertation

Abstract


The Olympic Games is an amazing event that attracts world people’s eyeball. Therefore,it is the ideal platform for the world products and brands. The core of Olympic Marketing is tomaximize spiritual values, dissemination value, consumption value and brand value.However,how to avoid risk and balance risk and revenue when the enterprises are taking intosponsoring the Olympic Games and taking advantage of the priorities that the Olympicprovides to realize their marketing goals.This article adopts the literature material method, questionnaire method and empiricalresearch method to study on Olympic marketing strategy systematically, objectively andscientifically. Firstly, the article talks about the Olympic marketing and its risk managementbackground,then discusses the process of the Olympic marketing and the purpose of riskmanagement, which highlights the importance of the Olympic marketing and the riskmanagement of enterprises on the Olympic marketing. Then the famous scholars at home andabroad for the Olympic marketing and its risk management related research present situationwere summarized, pointed out that the domestic related research still lags behind many,therefore, the Olympic marketing risk management research more need to cause the attentionof scholars. Based on the questionnaire investigation method to consumer attention Olympicthe present situation to carry on the analysis, and points out that the enterprise sponsor theOlympic Games of the importance of market survey, and obtains the enterprise the Olympicmarketing process in the various risks. The analytical hierarchy process (AHP), to theenterprise marketing strategy formulation and implementation of the Olympic Games in thecourse of the reality and potential risk source, analysis and classification, and then carry on thelevel classification, which is divided into key risk, whether sexual risk, selective risk andgeneral risk. Reuse fuzzy evaluation method, and calculates the general enterprise in theformulation and implementation of the Olympic marketing strategy, meet risk level. In the risklevel, the company is sponsoring the Olympics, enterprise whether can withstand sponsor theOlympic sponsorship of the huge costs and marketing costs, sponsorship enterprise canthrough to its financial status, balance of its financial risk evaluation, and then the optionmethod, through the fuzzy and calculating enterprise does not support the Olympic Games, theenterprise value, and the realization of the enterprise sponsor the Olympic Games, the valuerealization, carries on the contrast analysis, it is concluded that enterprise how to choose.

Related Dissertations

  1. Study on Development Risk Analysis and Management of Urban Commercial Residence,F293.35
  2. The Competition Management System of Harbin 24th Winter Universiade 2009’s Risk Management,G812.2
  3. The Research of the Medium-sized and Small Property Insurance Companies’ Profitability Promotion Strategy in China,F842.3
  4. Enterprise Accounting Informationization Risk Evaluation Model Research,F232
  5. Study on Engineering Claim Risk Management Based on Matter Element,TU71
  6. Study for the Building and Risk Control of Hubin Road Project in Xuan Cheng City Based on BT Mode,F542
  7. Research CMLIP project asphalt pavement construction quality and risk control,U415.1
  8. Research on Risk Management for REWAT Substation Expansion Project,TM73
  9. Time to fly housing information system project management and risk management research,F293.3
  10. Research on Key Success Factors and Risk Management of PDM Project,F273.2;F224
  11. Research on Internal Audit System Based on Risk Management-A Case of Group A,F239.45
  12. Our Real Estate Business of Risk Management,F293.3
  13. Research on the Evaluation for Supplier Risk Based on Rough Sets and the Fuzzy Comprehensive Evaluation,F274
  14. Research on the Location Method of 3PLs’ Outsourcing Logistics Crunodes,F224
  15. Research on Financial Risk Management System of Enterprise Group,F275
  16. Research on the Risk Management of International Trade Finance for Commercial Bank,F740.4
  17. Performance Evaluation Study of Shandong Post Transportation Network Based on KPI,F618
  18. YJL Tourism Real Estate Risk Management Research,F592
  19. The Studies of Real Estate Investment Risk Decision of Third-tier Cities in Guangdong Basis of Fuzzy and Analytic Hierarchy Process Method,F293.3
  20. Research on the Evaluation and Model of Apparel Supply Chain Risk for Apparel Manufacturing Enterprises,F274;F224
  21. Research on the Risk Management of Overseas Investment Project,F224

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile