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Development Environment Analysis and Strategy Choice of WED Foreign Trade Company during the New Period

Author: FuXiaoWei
Tutor: WangYuMei
School: Qingdao University of Science and Technology
Course: Business Administration
Keywords: WED foreign trade company During the new period Strategicenvironment Strategic management Analysis
CLC: F272
Type: Master's thesis
Year: 2012
Downloads: 6
Quote: 0
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With the outbreak of the global financial crisis caused by subprime crisis of the United States, China’s import and export trade had been affected. After2009, the foreign trade of our country grows speed slow down, some export foreign trade enterprises stopping producing, changing the line of production, or even collapsing. WED foreign trade company Is foreign trade enterprises for export as the main orientation, which is Integrated high-tech enterprises of scientific research, development, production, and sales. After10years development, the gold life of the product life cycle is over.. Then after the impact of the financial crisis, the company’s development strategy will be influenced.This paper completed the following work using the theory of business management, the theory of Strategic management and the theory of Enterprise competition and combining with the practice of WED foreign trade company for the company to adapt to the development needs in the new era. Firstly, It systematic analyzed external environment for the WED foreign trade company from characteristics of the current world economy new condition, the overall situation of information industry of our country and the analysis of industry sale concentration degree. It analyzed China’s electronic information industry overall situation applying of Five-Forces Model of competition from the threat of new entrants, the threat of substitute products/services, bargaining power of suppliers, bargaining power of customers and the competition between competitors. It analyzed to the external environment systematically for the WED foreign trade company from the political environment, economic environment, social culture environment and technology environment with PEST analysis method. Secondly, it analyzed the internal environment of WED foreign trade companies from the internal environment of competition advantage and inferior position. Thirdly, it gave the strategic goal of development of the WED foreign trade companies during the new period. It ensured the implementation of strategic goal by adjusting the organization, strengthening the management of human resources, brand strategy, system construction and enterprise culture to provide practical reference for our country foreign trade enterprises’ strategy formulation and Implementation during the new period.

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