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Research on the Development Strategy of Anshan Postal Express&Logistics

Author: ZuoTingKui
Tutor: LuoXiaoGuang
School: Harbin University of Science and Technology
Course: Business Administration
Keywords: Anshan Postal Express&Logistics Enterprise environment Development strategy
CLC: F272
Type: Master's thesis
Year: 2012
Downloads: 13
Quote: 0
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Abstract


As deepening reform of postal reform, Anshan Postal Express&Logisticsfinished reshuffle for two years, and achieved reform from specialized businessto company management in January2009. Facing competition pressure of expressmarket from home and abroad, how to face new opportunities and challenge andcontrol development direction to keep healthy and sustainable development is thekey question facing. So the company should formulate long-term developmentstrategy according to internal and external environment.The section one is development environment analysis of Anshan PostalExpress&Logistics. This section briefly introduces fundamental situation ofAnshan Postal Express&Logistics, concludes development procedure andchange of three years reform, and analyzes main development situation, thenpredicates prospect of market based on model of econometrics and Grey modeland analyzes competition environment of Anshan Postal Express&Logisticswith SWOT analysis.The section two is mainly about development design of Anshan PostalExpress&Logistics. To determine the strategic orientation from the generaldevelopment and product development strategies of international, domestic, cityand logistic business are studied from logistic competition, capacity, market andproduct of Anshan Postal Express&Logistics, and then determines total goal oflong term development.The section three is the implement route design of Anshan Postal Express&Logistics development. Four measures of Anshan Postal Express&Logisticsstrategy implementation aimed at strategy design mentioned above are proposedin this paper, which include improving the level of competition, enhancing theconstruction of infrastructure and internal control system, strengthened enterprisecohesion, which provide implementation plan to achieve strategy goals.Development strategy and implementation is formulated by analyzingstrategic goals of Anshan Postal Express&Logisticson basic of analysis of development environment according to strategic management theory in this paper,which provides basic ideas to formulate long-term development strategy ofAnshan Postal Express&Logistics.

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