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The Niche Evaluation Study and Strategic Choice of High-tech Enterprises Technology Innovation

Author: YuYue
Tutor: GongHaiTao
School: Xinjiang University of Finance and Economics
Course: Business management
Keywords: High-tech enterprise Enterprise niche Technology Innovation Strategic choice
CLC: F273.1
Type: Master's thesis
Year: 2013
Downloads: 7
Quote: 0
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Since the21the century,”high-tech enterprises” become the strong voice in this times. Itincreasingly spread to all walks of life, catalyzed the scientific researching and technologicaldevelopment and social-economic prosperity. Gradually, it has been the basic of thedevelopment of country economic. With the features of Informative and innovative, thehigh-tech enterprises are also increasing emphasis on its technology innovation and strategicplanning. However, with the increasing of market competition increasingly fierce competitionbetween high-tech enterprises in China which make the high-tech enterprises are more andmore attention to its technology innovation and strategic planning. Now, the technologyinnovation and strategic planning has become the key point in the high-tech enterprises. It isvery important of enhancing innovation capability, guiding the domestic and internationalcompetition of high-tech enterprises and forming the competitive advantage status ofhigh-tech enterprises. How to make the choice of the innovation and strategic planning canmake the high-tech enterprises developing healthy and flourishing become the most popularproblem by many scholars.This article summarized the theory research literature, had a analysis of thecharacteristics of the high-tech enterprises, explored the problem of high-tech enterprisetechnology innovation strategy from a niche perspective, established a high-tech enterprisesniche evaluation index system, and constructed a technology innovation strategy selectionmatrix based on the high-tech enterprises niche evaluation results. All of this provided a moresystematic theoretical framework for Technology Innovation Strategic Choice. The end, thispaper make the empirical research for the case business by questionnaire. It providedtheoretical guidance of case business and make the research results have practicalsignificance.

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Enterprise Technology Management
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