Dissertation > Excellent graduate degree dissertation topics show

Implement the Membership Marketing Countermeasures of Ningxia Sunnymall International Trading Co.,Ltd.

Author: QiaoXue
Tutor: ZhaoZhiHong
School: Ningxia University
Course: Business Administration
Keywords: Membership marketing customer relationship management (CRM)
CLC: F721
Type: Master's thesis
Year: 2014
Downloads: 2
Quote: 0
Read: Download Dissertation


According to the experiences of western enterprises,80%revenue receipts are contributed by member customers, most of whom are lifelong customers. Many of the world’s top500companies adopt membership,like Anyway,Mary Key,SBC,PDVSA,and Metro.Membership is comprehensively adopted as the main marketing model in western countries, and it is also the most effective marketing method of culturing customer’s loyalty, as a result,membership covers the all most all the industries.With the deepening and development of marketing concept, Chinese enterprises can’t wait to try membership. But after carrying out the membership, they found the operating result does not go to the same direction with he marketing method, and the distance between the marketing management and clients relationship become farther and farther. In that situation,it is positively meaningful to deeply study enterprise membership.Taking Ningxia Sunnymall International Trading Co., Ltd as an example,the paper analyses the practice and development of membership in this company,and puts forward the practicable proposals for it.

Related Dissertations

  1. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. A Study about the Development of the Domestic Affiliate Marketing,G206
  4. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  5. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  6. A Study on Healthcare Product Marketing Based on Data Mining Technology,F426.72
  7. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  8. Gas station convenience store sales strategy,F426.22
  9. Marketing Strategy of China campus buy,F274
  10. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  11. PXSF Nursery School Service Marketing Management Analysis,G617
  12. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  13. CPPCC newspaper Marketing Strategy,G216.3
  14. The M Company Essential Oil Skincare Marketing Strategy Study,F274
  15. Marketing Strategy for Acetic Acid in CE Company,F274
  16. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  17. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  18. Shenzhen infant health club marketing strategy research,R174
  19. The Research of Viral Marketing Spreading,G206
  20. A life insurance company marketing strategy,F274
  21. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274

CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
© 2012 www.DissertationTopic.Net  Mobile