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Implement the Membership Marketing Countermeasures of Ningxia Sunnymall International Trading Co.,Ltd.

Author: QiaoXue
Tutor: ZhaoZhiHong
School: Ningxia University
Course: Business Administration
Keywords: Membership marketing customer relationship management (CRM)
CLC: F721
Type: Master's thesis
Year: 2014
Downloads: 2
Quote: 0
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Abstract


According to the experiences of western enterprises,80%revenue receipts are contributed by member customers, most of whom are lifelong customers. Many of the world’s top500companies adopt membership,like Anyway,Mary Key,SBC,PDVSA,and Metro.Membership is comprehensively adopted as the main marketing model in western countries, and it is also the most effective marketing method of culturing customer’s loyalty, as a result,membership covers the all most all the industries.With the deepening and development of marketing concept, Chinese enterprises can’t wait to try membership. But after carrying out the membership, they found the operating result does not go to the same direction with he marketing method, and the distance between the marketing management and clients relationship become farther and farther. In that situation,it is positively meaningful to deeply study enterprise membership.Taking Ningxia Sunnymall International Trading Co., Ltd as an example,the paper analyses the practice and development of membership in this company,and puts forward the practicable proposals for it.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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