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China’s telecommunication operators are confronting with great opportunities andchallenges in the3G era of mobile internet, taking this point as the entry point and throughthe research of flow marketing strategy of Xingtai Branc, CMCC and the inner rule anddeveloping trend of mobile internet, the paper is dedicated to putting forward a flowoperating strategy appropriate to the Xingtai Branch, CMCC and a reference to gainadvantage in the competition of flow operating, promote flow scale and value, deepentransformation of the company, accelerate break-through both in income and subscribers,and achieve fast, sustainable and benign development. At the beginning, the paperintroduces the development of China’s telecommunication as well as the opportunities andchallenges by the synergy of2G,3G, WLAN and4G and analyzes the competitiveness ofCMCC. Then, according to the development of Xingtai Branch, the paper gets a reflectionof flow operation from detailed analyses of macro-environment, strategy, field, opponentsand customers’ behaviors of target market. In the end, the paper studied the flowmarketing strategy of Xingtai Branch and provides some concrete measures. Overall, as toXingtai Branch, on one hand, flow operation complies with the tend of internetdevelopment and is the necessary work for CMCC to transform telephone serviceoperation to flow operation, on the other hand, as the operator of national intellectualproduct TD tech, to extend flow customers to a large scale and enhance customers’ valueis the necessity to strengthen the diversity competition form3G, and the key factor to3Gbusiness, company’s future of CMCC and living space of national technologies. Tosummarize, it is of great significance in reality for CMCC to research on flow operatingstrategy, tamp business and construct flow operating system.
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