Dissertation > Excellent graduate degree dissertation topics show

Design and Application of Shanghai Mobile Business Group Agent Channels Transformation

Author: BaoYuBin
Tutor: ChenHongAn; ChengYuePing
School: East China University of Science and Technology
Course: Project Management
Keywords: Shanghai mobile group business agent channel channel model application
CLC: F274
Type: Master's thesis
Year: 2014
Downloads: 27
Quote: 0
Read: Download Dissertation

Abstract


I am in the mobile communication enterprises in the marketing and distribution channels management work nearly ten years. According to our experience of practical work, the combination of professional theory learning, analysis of the changes in the market environment and marketing channel development trend, feel in the whole business operation conditions, the future mobile communication market competition will focus on the development and construction of marketing channels, while the group’s business agent channel is the priority among priorities.This paper takes Shanghai mobile as the research object, carries on the design and application of group business agent channel, in order to provide theoretical and practical references for optimizing business agent channel system of mobile communication management, improve management and provide a reference basis for improving service level for business development, innovation.This paper studied the status quo and channels of communication industry, with the use of communication theory of the marketing channel to carry on the analysis to the present situation of Shanghai mobile business group agent channel, put forward the necessity and possibility of group business agent channels transformation.Secondly, the analysis of the present business of Shanghai Mobile Group agent channel problems, proposed transition principle and improved method; put forward the basic steps of the design and implementation of the transformation model and framework, introduces structure, technical solution model of group business agent channel transformation, carries on the analysis to the function effect. At the same time, analyses and functional self-service platform supporting model in the group’s business agent channels in the role.Finally, the group’s business agent channel transformation model in Shanghai mobile company and the company level for trial, to promote product sales channel management optimization, value-added, brand effect, improve business performance and service level. Through practical application and comparative, prove that the transformation model has reached the expected requirements, meet the actual demand, is effective.

Related Dissertations

  1. Research of PROFIBUS-DP Typical Application System,TP273
  2. The Research on the Performance Results Application of Zhaoqing Power Supply Bureau,F272.92
  3. The Practice and Exploration of Compiling Rural Junior Middle School Art Textbooks Base on the Local Resources of Jingmen,G633.955
  4. A Study on Curriculum Management in Applied Universities,G642.3
  5. The Application of Geographical Park (Room) in Secondary School’s Geography Teaching (Dissertation for Defence),G633.55
  6. Development and Preliminary Application of Junior High School Studengts’ Counter-School Culture Questionnaire,G631
  7. The Current Usage and Recommendations of Video Resource in the Excellent-quality-course in University,G642.3
  8. The Research on the Formation and Application of Carbonaceous Mesophase,TQ127.1
  9. Management System Design and Implementation of troop strength,TP311.52
  10. Effect of Nitrogenapplication Patterns on Variation of Soil Nitrate-N and Grain Yield of Wheat and Maize,S512.11
  11. The Degradation of PET to Synthesize Phosphate Flame Retardants and the Study of Their Flame-retardant Performance,TQ314.248
  12. Study of "Solid -air - Liquid" Cogeneration and Product Application in Biomass Energy Conversion Process,S216
  13. Studies on Regulating Effect of Nitrogen Rates on Starch Granule Distribution in Grain of Wheat,S512.1
  14. Influences of Density and Potassium Interaction on Physio-ecological Indicators and Quality of Flue-cured Tobacco in Yanbian,S572
  15. Study on the Regulatory Effects of Nitrogen Application Period on Yield Formation and Quality with Wheat,S512.1
  16. Effect of N and K Combined Application on Aphid-resistance and Some Biochemical Substance Content in Wheat,S512.1
  17. Effects of Long-Term Green Manure Application on the Productivity and Stress Resistence of Double Rice Cropping System in Jiangxi Province,S511.42
  18. Effects of Genotype and Nitrogen Fertilizeramount on the Quality and Sensory Evaluation in Flue-Cured Tobacco,S572
  19. Effects of Nitrogen Application Rates on Root Growth and Distribution and Grain Yield of Winter Wheat,S512.11
  20. Effects of CO2 Concentration and Nitrogen Application on Grain Yield, Quality Formation and Their Physiology Mechanism in Winter Wheat,S512.1
  21. The Analysis of Anatomy and Biochemistry on Effects of Nitrogen on Appearance Quality of Rice Grain,S511

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile