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Study on the marketing strategy of XX Group Sichuan Sales Company

Author: HaoBin
Tutor: WangZuo
School: Northwestern University
Course: Senior Business Administration
Keywords: Refined Oil Market Development Marketing Strategy
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 9
Quote: 0
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Abstract


Marketing competition is one of the most important competition. Enterprises in the development of the actual situation of its own premise, How to dialysis market macro environment, grasp the industry development status, trends, and accordingly to develop favorable marketing models and marketing strategies, many enterprises are an important research topic. XX Petroleum Group is a company with oil exploration, extraction, refining, transportation, marketing and other business integrated oil companies in the past few years, the rapid development in certain regions account for a large market share, is in Shaanxi, Shanxi, Henan other regions have a strong influence. However, China’s domestic oil market has been liberalized, prices gradually with international standards, XX Petroleum Group’s main competitors in the oil and petrochemical, and other oil product sales in the domestic market still has a monopoly advantage. Reducing the national industry access standards, while the impact from the increasing foreign investment under the new situation, XX Petroleum Group’s subsidiary companies how to develop strategy and market environment closely linked, and thus develop effective marketing strategies, resulting in fierce competitors gain an advantage?This article XX Petroleum Group sales company in Sichuan as the object of study, on the basis of review and general domestic and international marketing theory, the basic theory and basic methods of modern marketing sales company in Sichuan external macro environment, including the political environment, economic environment, social environment and technology environment, the use of statistical analysis methods, comparative research methods, combined5S marketing management theory, a comparative analysis of sales marketing environment in Sichuan competitors, summed up the company external market environment facing the opportunities and challenge. Proposed marketing strategy for the company marketing the external environment and internal situation.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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