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Service marketing strategy of Tianjin Binhai Chuanglian Education Advisory Service Limited company

Author: LiuXueQiang
Tutor: WangYaXin
School: Central University for Nationalities
Course: Business Administration
Keywords: Coastal Chuanglian education consulting serviceslimited company Service marketing Marketing strategy
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Type: Master's thesis
Year: 2013
Downloads: 234
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Abstract


With the rapid development of market economy, enterprises are facing increasing competition. Enterprises in which the living environment has become more than ever, with severe, most of the products are facing the danger of homogenization. In such circumstances, the enterprise customers an important weight gain is the company’s service quality, this quality has become a corporate enterprise customers manage a major highlight. Customer service management from initial customer information is used to control the means, has evolved into the current business process management is an important way, the company’s management had a significant impact. In the current competitive environment, enterprises are to achieve sustained competitive advantage must be based on customer needs, continuously develop new products suited to customer needs and provide differentiated services, in order to enhance customer satisfaction, thereby enhancing customer loyalty. Customer service management tools from the original manually, change to the current information technology management, information systems through dynamic, timely control, tracking and analyzing customer information, information for business decision-making basis. For more customer information, and customers of two-way communication, to provide them with more targeted services to increase their repeat purchase rate, as companies strive to make loyal customers, is the key to business. To this end, effective management of service management should focus on quality and efficient management.At present, enterprises are facing increasingly fierce competitive environment, to strengthen the level of service marketing is an indispensable part of this paper to Marina creators Joint Education Advisory Services Limited as the research object, the company’s service marketing research. The company due to the limited level of service marketing, the need to strengthen the level of service marketing exercise and enhance the further development for the company to break the bottleneck. To the company as a research object, as a means of service marketing, through systematic research and application of service marketing theory, which the company is to enhance the level of service marketing ideas. This article draw on domestic education and training the company’s successful experience and training abroad training programs services marketing strategy formulation proposed to strengthen CHUANGLIAN countermeasures and suggestions of services marketing management level, and given the appropriate analysis method for the existing to make some practical research programs, to provide reference for the education and training industry in China. And went on to discuss the marketing strategies of the various security services the perfect implementation of the suggestions.

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