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Study on the marketing strategy of H company

Author: WangLongHai
Tutor: FanZhiYong
School: Heilongjiang University
Course: Business Administration
Keywords: Boiler Marketing strategy Relationship marketing Service marketing
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 14
Quote: 0
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Abstract


Power plant boiler as capital technology-intensive manufacturing industry, whichis the development of the national key strategic machinery and equipment industry, hasa deep historical background. This article takes H company as an example using thetheory of marketing strategy, in combination with the actual work of boilermanufacturing industry research innovation, around the marketing research, analyzesthe competition status of power plant boiler industry, at the same time analysis inmarketing related to complex factors such as policy, technology, cost and internationaltrade to the influence of the marketing process and the actual results. Through the studyof macroeconomic development, boiler manufacturing development facing theenvironmental analysis, in the face of market competition of the industry, discusses andanalyzes the use of management theory, finally clear the H company’s marketingstrategy. Specific points out that H company in the market competition key graspproduct portfolio strategy, relationship marketing, service marketing strategy, andrelying on theory in view of the actual work has carried on the detailed analysis,operation of the enterprise has a certain guidance and reference significance.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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