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The Application Research of Integrated Supply Chain Management in H Company

Author: WangWei
Tutor: ZhangZuoJia; ShiYiLei
School: Northwest University of Science and Technology
Course: Business Administration
Keywords: Lean Thinking logistics management Integrated Supply Chain
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 51
Quote: 0
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Abstract


With the accelerated development of the domestic economy since1980, the marketcompetition is becoming increasingly fierce. Along with the increasing homogenization of theproduct, the competing goals of the enterprise are from pure production competition to othersupporting area, such as supply chain competition. The business concern is from the puresales to expand all aspects, including import, export and logistics. Furthermore, the focus ofcompetition has turned to those scattered, isolated, as auxiliary link without emphasis onnon-production areas, such as transport, storage, packaging, handling, distribution processingthe field of logistics activities.H Company was founded in the1980s. as a Telecommunication equipment sales agent,now H company is the World’s second largest telecom service provider after more than20years rapidly development. However, H Company is facing compettion with largeinternational companies shift from pure product performance, price to the all-roundcompetition, and global supply chain is very important.This paper introduces the theory of supply chain and integrated supply chainmanagement, and based on these theory, analysis the background of the theory developedprocess, the situation in the supply chain before the reform and implementation integratedsupply chain on H company view, as the one of Global500Enterprises the H of the global top500enterprises, then the paper tries to identify the impact key indicators for the applicationdevelopment of integrated supply chain, and to develop effective integrated supply chainexecution solutions, combined with the large number of enterprise management chart.describes the system’s integrated supply chain process in detail; through key indicators, Thecomparison of the data analysis, the integrated supply chain management is very greatsignificance for improving their liquidity ratio and reduce costs, and available for otherenterprise reference and reference.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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