Dissertation > Excellent graduate degree dissertation topics show

The Product Service Innovation of TF

Author: WuDi
Tutor: GuoYanQing
School: Liaoning University
Course: Business Administration
Keywords: TF Company Products service innovation CRM Countermeasures
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 25
Quote: 0
Read: Download Dissertation

Abstract


Service innovation is to make the user feel different from former potential new content. Service innovation to provide users with advanced service which cannot be achieved before due to technical constraints, but now through the break of limitation which can provide. For a small and medium enterprise which of providing products services, the service innovation to a large extent decide the development of enterprises. The enterprise should be in intense market competition to survive, and must study the management strategy and the mode of operation deeply, and make corresponding adjustment.This paper based from the TF company product service innovation practice research to analysis problem of TF Company in innovation practice in present situation, at the same time give some suggestions to TF’s products and services innovation development countermeasure.This paper using the theoretic and demonstration combined together to analyze the theory foundation of service innovation and the achieved effect of TF Company The innovation of this article is based on TF products and Services Company based on the analysis of current situation, analysis of product service innovation problems needed to be solved in. On the service innovation related concept are introduced the operation management theory and method of service innovation for serious research, analysis of the advantages and disadvantages of various theories, on the basis of thorough digestion, absorption, science, reasonable application for TF service innovation research applications. Secondly, according to the service innovation on the four dimensions of the TF company external environment, internal conditions are analyzed, so as to determine the company’s strengths and weaknesses, the opportunities and challenges it is facing, and according to customer relationship theory and competition theory, analyzes the existing problems causes and impact, according to the corresponding problem is proposed for adjustment. Finally, according to the above identified innovation train of thought, using related theory, combinative our city is related to the actual situation of the market, according to TF company product service innovation process problems, targeted to TF company product service innovation and puts forward some opinions and suggestions. The background of TF company product service innovation is the older product consumption growing conditions, love calling device in our city has a very broad market space, but because of the current company personnel, service innovation consciousness is thin, product service diversification degree low status, make TF company product service innovation there are still many problems. Based on the analysis of TF company operation and product service innovation based on the problems in TF Company, products and services in the process of innovation characteristics, puts a forward proposal.

Related Dissertations

  1. A Study on Problems and Countermeasures of General Land-Use Planning of Guangdong Province,F301
  2. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  3. Our Country Rural Public Policy of Mass Media Spread the Present Situation and Development of Countermeasures,D422.0
  4. Aesthetic Education in Science and Engineering University Current Situation and Countermeasures,G641
  5. Investigation of Sports for Elder People and Countermeasure of Development in Fuzhou City,G812.48
  6. Current Situation and Countermeasures of Coastal Protective Backbone Forest Strip in Ningbo,S727.2
  7. Study on Chinese Local Service-oriented Government Building,D625
  8. GIS of Baoshan City, land and ecological environment vulnerability assessment,X826
  9. Theory of China’s Carbon Emissions and Strategy Research in Service Outsourcing,X321
  10. Middle and Primary School Teaching Status and Countermeasures Study in Chinese Characters,G633.3
  11. Study on Implementation Obstacle and Countermeasures of Fusion of Informatization and Industrialization of Fashion Enterprises,F426.86
  12. Taicang City elementary school teacher team building Investigation and Countermeasure Analysis,G625.1
  13. Student Volunteer Service Function of Moral,D632.9
  14. Study on Problems in the Annual Assessment in Public Institutions and Their Countermeasures,D630.3
  15. Comparison between Chongqing and Countermeasures County urban and rural development,F127
  16. Research on State-owned Enterprise’s Employee Welfare Plan Reform,F272.92
  17. Industrial and Commercial Bank of China branch of Yancheng Pavilion Lake Research personal customer relationship management,F832.2
  18. The Study on Impact of Bohai Bay Oilfield Development on the Environment and Counternleasures,F426.22
  19. China's urban solid waste resource Legal Issues,X799.3
  20. Research on the Investigation of Sports Lifestyle Status of Empty Nesters in Suzhou Urban Area and Development Countermeasures,G812.48
  21. The Management Situation and Countermeasures Study of the Rural Flow Party Members,D267.2

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile