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Research on supply chain credit business marketing strategy of HXDG branch

Author: DanJiaJu
Tutor: DengChao
School: Central South University
Course: Business Administration
Keywords: The HXDG branch Supply chain financing marketingstrategies
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 93
Quote: 0
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Abstract


As a commercial bank of a new financial services, supply chain finance in recent years in the international banking came into being as a commercial bank new important business growth. It is the commercial bank standing in the height of the global supply chain, to coordinate the supply chain cash flow, reduce the supply chain cost and provide financial of systemic financial solutions. It’s healthy development, will be to Banks, the third party logistics suppliers, manufacturers, distributors to bring "to win more" situation.This paper expounds the supply chain finance related theory, this paper discusses the supply chain from the traditional trade financing financial the characteristic that supply chain is the core enterprise financial between Banks and a, a kind of all members of the enterprise for supply chain of systematic financing arrangements. The systematic financing arrangements in practice is mainly accounts receivable financing, confirming warehouse financing mode and the accounts payable financing three model, this paper on the three mode of financing structure and business process carried on the detailed analysis. Then, the paper focuses on the HXDG branch supply chain financial necessity and feasibility. With the financial to take off the media phenomenon is more and more obvious, commercial Banks to small and medium-sized enterprise market competition is increasing, in small and medium-sized enterprises decreases it market management, cultivate their own professional field and core competitiveness, and become a commercial bank a must and necessary choice. National policy support, Dongguan supply chain development potential and financing the first successful banking supply chain finance experience to HXDG branch financing business focus on supply chain, become its increase in the Dongguan small and medium-sized enterprise core competition of the market of important ways. Then, in order to supply chain of the existing financial research and practice, study on determining the supply chain enterprise line of credit specific methods and steps, and proved\"1+N\" the feasibility of the model, and gives active and guarantee companies cooperation can improve the efficiency of the supply chain finance business. Finally, this article from the target customer groups, in promoting product portfolio construction, marketing team into and back, internal control measures and so on four aspects of Chinese Dongguan branch bank credit supply chain improvement are proposed.

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