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The Research on the Tourist Product Marketing of the Sichuan Tiansui Cultural Tour Group

Author: LiuWuYang
Tutor: QiXiaoLing
School: Sichuan Normal University
Course: Business Administration
Keywords: Sichuan Tiansui Group Tourist Product Marketing Research
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 155
Quote: 0
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Abstract


Tourism, as a kind of important industry having enormous potentialities and being environmental protection in the new century, exerts great influence in the development of the economy and society. The development of the tourist products has a direct positive impact on the development of the tourism. Sichuan Tiansui Culture Tour Group possesses abundant environmental and historical Mother Buddha source, which render the development of the group superior. In recent years, Tiansui Group speed up the pace of the tourism development, and bring full pace to promote the reputation and impact of its’tourist product. But on the other hand, many problems still exist in the marketing of the tourist product. Accordingly, it is of great significance to deeply explore the features of its tourist product marketing, and choose the proper marketing strategies and tactics beneficial to development of the Tiansui Group.This paper consists of three chapters exploring the tourist product marketing of the Sichuan Tiansui Group.Chapter One is an introduction to the study.Chapter Two analyzes and makes clear the general situation of the Tiansui Culture Tour Group and the marketing feature in detail through the statistic analysis from the year of2010to2011. Moreover, the analysis of its marketing advantages and disadvantages, chance and threat by SWOT analysis, the problems of its’tourist product marketing are presented.Chapter Three discusses the marketing strategy of the tourist product in Tiansui Cultural Tour Group.

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