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Business Process Reengineering for FY Real Property Group

Author: WangJianNing
Tutor: ZhouXia；ChenDongFeng
School: South China University of Technology
Course: Industrial Engineering
Keywords: Real Property Enterprise BPR Parallel working Resistance and Crisis Handling Assessment on BPR
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 113
Quote: 0
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Abstract


After China’s entering WTO, domestic enterprises face intensifying challenges including economy globalization, market diversification and management informationization, due to the striking investment and gambling. The management of Chinese Real Property are not exception but have realized their survival and sustainable development relies on enhancing their core competitiveness.Business Process Reengineering has been recognized both home and abroad as an efficient tool to enhance the core competitiveness and it has been widely applied and tested in the field of manufacturing. Chinese property development has its uniqueness different regions has their own mode and inclined to be affected by policy. Hence, based on the uniqueness of property industry and companies, this paper refers to the applied BPR theory in the manufacturing, with combination of the external and internal changes that FY Group faces, carries out a concrete research of the whole process of BPR.The paper first introduces the background, objective and signification of BPR of property companies, then talks about the theory and application of BPR. It focuses on the principles and procedures of BPR, emphasizing BPR Parallel’s important role for its success. Then this paper analyzes FY Group’s business process, with the tool of Brain Storm, Interview, Survey and The fishbone diagram. Based on this analysis, it dwells on the whole process of BPR for FY Group, emphasizing on the Reengineering Parallel and the practices of handling resistance and crisis, making up for the lacking of combining theory and application in current research. It gives examples of business mode "group decision, regional branch operation" generated from BPR, as well as the new organization chart and business process. Last, It assesses FY’s BPR from the angle of overall result, process integrity, rationality, refining degree, unanimity of process and strategy, organization chart and process system, etc, by Fuzzy analytic hierarchy process, and has the conclusion of this process. It judges the BPR of FY Group achieves positive results based on the assessment. This paper is a relatively comprehensive one in the field of the BPR in Chinese Property enterprises.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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