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The Culture Mining and Scenic Planning of Mountain Dayi

Author: ZhangXia
Tutor: HouHeTao
School: Shandong University
Course: Architecture and Civil Engineering
Keywords: Mount Dayi Scenic Spot Confucian Culture Tourism Planning The Themeof Tourism
CLC: F592.7
Type: Master's thesis
Year: 2013
Downloads: 84
Quote: 0
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Abstract


Along with the rapid development of tourism, tourism demand is becoming more and more personalized and themes. Tourists are not satisfied with the traditional tourism activities, but to seek a kind of theme, in order to obtain personality, spiritual transcendence. How to meet this kind of need? From the practice of tourism development currently, mutual imitation, duplication, the theme is unknown, low benefit occurs from time to time. As a guide for tourism, but also follows the same pattern, exhaustive, lack of foresight, directiveness and maneuverability. Therefore, we need a new planning concepts and ideas to guide the tourism.The theme of the tourism planning is the practical need and the summarization of practice, and it is a new way of tourism planning. This text summarizes the theory and method of theme tourism planning based on practice. Research methods:combining theory with practice, qualitative and quantitative. It presents the theoretical basis of theme tourism planning, and discuss its core theory, after the core problem solved, then analyzed the specific examples. Using the combination of qualitative and quantitative analysis to evaluate theme tourism planning.Tourism is one of the most rapidly emerging and the most promising industry, plays a decisive role in the development of Mount Dayi scenic area. However, with the rapid development of tourism, the tourism products of a single, lack of culture, no theme and experience, a series of problems and contradictions of each level and the resources, environment, economy and society are constantly emerging, seriously affected the development of Mount Dayi scenic area tourism.Confucian culture is the core of paper, to cultivate "the first mountain of Confucian culture ", combinating the tourism resources, tourism market, tourism development conditions, according to the method and model of tourism planning.Tourism products, tourism marketing, tourism management system, tourism resources, tourism environment, tourism and green landscape of specific projects were planned integratedly. The tourism planning methodology and practice of tourism plans integratedly. In this paper, the main contents and research achievement:No.1Mount Dayi is in a state of unsustainable development:tourism product structure is single, lacking of the theme of tourism, problems between the environmental protection and tourist resources are serious.No.2Tourism resources of Mount Dayi is various, mainly to the mountains and the landscape, and it has great potential for development. With the concept of "The First Mountain of Confucian Culture", and the concept of theme tourism, we promote the harmonious development of tourism system of Mount Dayi through the integration of Mount Dayi and its peripheral tourism resources.No.3The natural landscape is good, but the quality of accommodation facilities, tourist information, foreign language, quality of the night life, shopping opportunities, diet and other aspects are still deficient. In the development and integration, the theme of culture and tourist experience is the key to it.No.4The management system is perplexing, under policy of "Seek Common Ground While Reserving Differences", We integrate the management mechanism. Administration is established, and is responsible for development and management; the coordination and supervision committee is established to promote the harmonious construction of scenic spot.No.5To raise the overall image of the Mount Dayi scenic area, we put forward the basic ideas of tourism product, the path integration, image integration and marketing integration. Tourism resources and environmental protection, monitoring and evaluation methods and human resource development are all in the integration. The theme of the tourist experience is clear and strong.No.6For the existing contradictions and problems of Mount Dayi in-depth inquiry, providing new method and implementation platform for the future of tourism planning, has strong theoretical and practical significance for promoting sustainable development of Mount Dayi scenic spot.

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