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Study on the main influence factors and measurement of knowledge sharing travel agency

Author: LiuZuo
Tutor: ZhangDeZuo
School: Central South University
Course: Business management
Keywords: travel agency knowledge sharing impact factors Main factorsCountermeasures
CLC: F592.6
Type: Master's thesis
Year: 2012
Downloads: 10
Quote: 0
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Abstract


The21st century is the era of knowledge economy, it is the era of competition for talent. Knowledge has become the first production elements of the tourism enterprises, the core element of competition driving sustainable development of enterprises; knowledge management has become a new form of tourism enterprise management. Knowledge sharing can improve the productivity of knowledge, the basis for the creation of sustainable competitive advantage. Knowledge sharing as tourism products to provide a lot of material to enrich and improve tourism services product details to meet the tourists perceived value demand, so that competitors can not copy and imitate. As a travel agent to find a quality of service of the tourism enterprises to optimize and enhance brand value, enhance staff quality improvement and team cohesion, the travel enterprise knowledge sharing is a breakthrough in the road.Knowledge-sharing will not automatically constraining the development of knowledge-sharing dilemma facing internal and external agency. Travel services product knowledge based on experience, skills and enthusiasm tacit knowledge, these are the travel agency grassroots housekeeping employees their jobs. To fully tap and use in grassroots employees housekeeping jobs, travel agents need to find the impact to overcome the psychological barriers that affect employees in the creation and sharing of knowledge factors. Influencing factors analysis of travel agency knowledge sharing, the removal of barriers to knowledge sharing, knowledge-sharing mechanism, both tourism enterprises optimize the quality of service and enhance the brand value and the inevitable requirement, is also a powerful means to improve the quality of staff and to enhance team cohesion.This study in order to test the credibility of the study and interpretation of selected travel agencies corporate knowledge sharing problem is more prominent for the study, analysis of knowledge-sharing factors, and focus on how to find and remove the barriers to knowledge sharing, sharing of knowledge activities for effective intervention. Not only reasonable interpretation of reality factors affecting knowledge sharing, provide ideas and direction for the management of travel agencies change.The thesis is divided into seven parts. First part is an introduction, describes the research background, research purpose and significance of the research methods and frameworks; the second some travel agents and knowledge sharing literature review; Part Ⅲ explore the influencing factors of travel agency knowledge sharing model proposed assumptions; Part IV travel agency knowledge sharing impact factors of scientific and feasibility of empirical research, testing model; fifth part for the influencing factors of knowledge sharing knowledge sharing, response and case studies in Chapter VI. Finally, Chapter VII Conclusion and Outlook, which summarizes the research achievements and shortcomings, pointed out the direction of future research.

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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